SEO CASE STUDY: 4 SEO Quick Wins Using a Personal Trainer Example

Goal of this SEO Case Study:I'll show you how I helped Eginhard Kieß (Business Coach for Personal Trainers, pictured on the right) achieve first quick results in SEO in a short amount of time.

I also show you in this SEO case study how I designed an SEO strategy. These implementations can be carried out by yourself and will have a major impact on your SEO strategy.

Please note the following disclaimer.

The 4 Quick Wins from the

SEO CASE STUDY

Improvement of performance (page load time) from 39 to 70 (↑ 79%)

Increase of the contact list by↑22%

Increase of the SEO quality index from 46 to 54 (↑20%)

Identification of 50 keywords(↑100%) with a search volume of 25,000 per month

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Starting situation of the SEO Case Study

In mid-February 2023, Eginhard and I came together for a possible collaboration.

The main problem was that he was no longer gaining new clients through his website.

Based on a long-standing acquaintance between Eginhard and me, we developed mutual trust and respect regarding our work and knowledge. It was therefore a great pleasure for me when Eginhard and I began our collaboration. I had already identified several potentials on his website and discussed my findings with him.

I identified the following potentials and implemented them starting in March 2023.

Identification of SEO Potentials

The current status is shown for the SEO case study at the time of the assessment.

Page Load Time and Website Performance

Using Page Speed Insights (free Google tool), I identified the following weaknesses in performance (39 out of 100) in the mobile view:

• Missing image compression,
• No optimal caching
• Many unnecessary plugins

The website performance of Eginhard Kieß (Business Coach for Personal Trainers)

SEO Quality

I analyzed the SEO quality with SEranking and found over 10,000 issues. The health status of the site was at 46, well below average.

Content & Performance Marketing

• There was no strategic content production
• Many valuable and searched keywords were not being considered
• There was no Google ranking analytics
• Google Search Console was also not integrated into the website

All of these aspects made performance marketing and strategic content planning impossible.

On-Page Potentials

• No clear page structure is recognizable for the user.
• Older content is difficult to find, creating so-called content dead ends
• The main page has no clear calls-to-action (CTA) and too many distractions
• Newsletter sign-ups are very low overall (780 sign-ups after 5 years)

SEO Goal Agreements

We agreed on the following next steps.

Quick Wins (Fast Results)

• Integration of Google Analytics and Google Search Console
• Improvement of page speed.
• Image compression
• Identification of former shop customers to convert to newsletter subscribers
• Informing the network about a referral program for the coaching & mentoring program

Long-term Goals (from 6 months of implementation)

• Improvement of SEO quality, i.e. the health status of the site
• Strategic SEO and content plan creation
• Improvement of the page structure
• Main page and CTA
• Increase in organic traffic
• Increase in newsletter sign-ups

Current Interim Status (9.5.2023)

Significant improvement after just 2 months.

Increased Performance and Reduced Load Time

Improvement of performance from 39 to 70(↑ 79%) in the mobile view

Increase in Newsletter Subscribers

Increase of the contact list by ↑22% for targeted email marketing

Increase in SEO Quality

Increase in SEO health (quality index on SE Ranking from 46 to 54 (↑20%)

• Reduction of duplicate page titles and content
• Reducing broken links
• Redirecting 404 pages

Introduction of Strategic SEO

• Identification of over 50 valuable keywords and creation of 8 categories
• Potential search volume of over 25,000 per month

Example of Content Creation

Connecting an informational search with a transactional action: Linking the keyword example "Eisenhower Principle" (10,000 searches per month) with an existing product: Creating a blog article to connect an informational search with a transactional action (purchase intent).

Goals & Outlook

We have achieved quite a lot in the short time of two months. Looking at long-term goals/collaboration (from 12 months), additional goals are achievable:

• Average ranking of below 10 and increase in organic searches
• Merging or deleting pages, SEO health (quality index) of 80
• Creation of further strategic content
• Creation of a new, more intuitive homepage

If you also need help with your SEO strategy or want to create a compelling website, feel free to reach out here.