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SEO Insights, Marketing Strategies & Automation Tips
SEO in China: How Baidu, WeChat and AI Search Work
SEO in China with Marcus Pentzek: why Baidu wants a dedicated website, what the Great Firewall blocks and how GEO works with Doubao and DeepSeek.
Build a D2C Brand Without Investors: The Bomlins Story
How Alexander Knipping built the towel brand Bomlins with SEO and PR instead of ads: sourcing setbacks, a newspaper article, Shopify and Billbee.
Agentic Engineering: 100+ SEO Projects Solo With AI
Agentic Engineering instead of a dev team: Fabian Rossbacher builds over 100 SEO projects alone with AI. Here is what we can learn from him.
Build an Online Shop with Claude Code: Happy Coffee
Christian Häfner rebuilt the Happy Coffee shop with Claude Code. What it saves and why a better system does not automatically bring more revenue.
Making Money with AI: Case Study of My Legal Tech Tool
Making money with AI, honestly calculated: my legal tech tool, built with vibe coding. From EUR 58 to EUR 951 per half-year, business case, costs, lessons.
Claude Skills in Practice: Winning the Peec AI MCP Challenge
How 9 Claude Skills on the Peec AI MCP won the Reporting Automation category: architecture, agent logic and lessons for building your own AI agents.
Startups in Germany 2026: Record Founding, Capital Gap
3,053 new startups in six months, but fewer funding deals: what Germany's startup boom means for capital, exits and SEO marketing. Read the data.
E-commerce SEO Seminar Case Study: B2B Shop, 12,000 URLs
Case study from the GFU seminar e-commerce SEO: indexing, hreflang and content priorities for a B2B shop with 12,000 URLs in two days.
GSO Seminar Case Study: Measuring AI Search Visibility
Case study from the GFU seminar Generative Search Optimization: 0.03% AI traffic as baseline, prompt tracking and a relaunch checklist for LLMs.
Shiny Seminar Case Study: Your Own App in 2 Days
Case study from the GFU seminar Shiny for interactive data visualization: schedule, exercises and learnings from two days one-on-one.
Creator Brands: How Many Celebrity Brands Survive?
Más+, Unwell, BraTee, Dirtea: how many creator brands fail, which ones survive, and why the second purchase decides. With data and voices from retail.
SEO Case Study Vape and Tobacco: +23 % Clicks After Audit
SEO case study vape and tobacco: how a Swiss Magento shop gained 23 % more organic clicks and moved from position 10.6 to 8.5 after the SEO audit.
Meta Ad Account Disabled: When One Channel Is Your Revenue
Meta ad account disabled or pixel restricted? Immediate steps, the three types of bans, and SEO as the path to stability for shops living on paid ads.
WordPress Migration: Moving a Domain into Your Own Web App
WordPress migration with a domain move: 867 redirects, bidirectional hreflang, mobile PageSpeed 58 to 94. The full process with numbers and a checklist.
Core Web Vitals: Measure, Interpret, Business Impact
Measure Core Web Vitals correctly, interpret them honestly, prove the business case: ranking, conversion studies, Ads Quality Score, crawling. 27 sources.