Local SEO: get found on Google Maps and in local search
For established local B2B and B2C businesses: targeted local keywords and a strategically optimised Google Business Profile, so you become visible where customers are actively looking for you.
Who local SEO with me is for
- Local businesses with a location or a service area, such as studios, practices, consultants, coaches and personal trainers.
- Businesses that depend on enquiries from their region and want to rely less on ads and cold outreach.
- Owners who want a direct contact person, with no account manager in between.
What I work on
Google Business Profile
Categories, services, photos, posts and the review process, so your profile appears for the searches that bring customers.
Local keywords and pages
Keyword research for your region and pages on your website that match local search intent and lead to an enquiry.
Directory listings
Consistent name, address and phone number across up to 60 directory listings.
Structured data
LocalBusiness schema on your website, so search engines understand who you are, where you are and what you offer.
Technical basics
Page speed, image and code optimisation, so mobile visitors don't drop off before they call.
Reporting
Monthly follow-ups with data from your Search Console and Google Business Profile: visibility, profile actions and enquiries.
Local SEO results
Personal trainer Toni Bonfiglio
Position 1 in Google search and position 2 in Google Maps, clicks and impressions up more than 1,000 %.
Waxing studio time2wax, Potsdam
Position 1 on Google Maps and position 3 in Google search.
Personal trainer Patrick Dempt
Position 1 in Google Maps, impressions up more than 2,000 % and clicks up more than 983 %.
Local SEO packages
Net prices plus VAT where applicable.
What you know before the start
Your baseline
We check your website, Google Business Profile, local rankings and the main competitors in your region.
Your priorities
You get a clear order for content, tech, reviews and local signals.
Your metrics
We define which development counts for you: visibility, profile actions, qualified enquiries or appointments.
Your decision
After the intro call you decide. A no-obligation call never turns into a contract by itself.
Not sure whether a freelancer or an agency fits you better? The decision guide compares both.
Frequently asked questions about local SEO
What does local SEO cost?
Depending on effort, niche and competition, local SEO starts at 1,000 EUR per month plus 1,500 EUR setup. The complete solution, where I handle content as well, starts at 1,500 EUR per month. All prices are net.
How long does local SEO take to show results?
Changes to the Google Business Profile can show within weeks, rankings for competitive local keywords usually take several months. That is why the ongoing packages run for nine months. Before the start we record your baseline so progress is measurable.
How do I get my business into the Google local pack?
The local pack shows three local businesses above the organic results. The main levers are a complete and well-maintained Google Business Profile, regular genuine reviews, consistent name, address and phone number across directories, and pages on your website that match local search intent.
What role do online reviews play in local SEO?
Reviews build trust with potential customers and are one of the signals Google uses for local rankings. What matters is a steady flow of genuine reviews and replies to them, not a one-off push.
Do you guarantee a top position on Google Maps?
No. Nobody controls Google's algorithms. What I commit to is a clear baseline, a prioritised plan and monthly reporting, so you can see whether the work pays off.
Let's talk about your local visibility
In a free 15-minute intro call we look at where you stand and whether local SEO with me fits your business.