Case Study: Local SEO for a Hair Removal Studio in Potsdam

Local SEO for Hair Removal Studio   Minutes reading time remaining By Antonio Blago April 15, 2024

Case Study, Hair Removal, Local SEO, Waxing

In this Local SEO case study for hair removal or waxing in Potsdam for time2wax.de, I will show you how I helped Pamela Krahn achieve a Top 3 placement in Google Maps within 7 months. Please note the following disclaimer.

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Initial Situation

Pamela Krahn, owner of time2wax.de, approached me last October 2023 regarding the local SEO of her website. Below, I describe her initial situation.

No Top 3 Google Maps Ranking
Results of the Google Maps ranking before Local SEO
She was not placed in the Top 3 results on Google Maps, even though her URL already had good prerequisites due to the included keywords (see average ranking on Google Maps). The ranking check was conducted on bookedoutdentist.
Initial situation of time2wax in October 2023

Problems on the site
She was also not listed on the first page of Google under the desired keywords. As a result, website traffic was very low, which had not yet led to any contact inquiries. In summary, the site had the following problems:

Problem 1

Google Maps ranking worse than position 3

Problem 2

Google ranking not on the first page

Problem 3

Low website traffic

How did we manage to rank in the Top 3?

What is Local SEO anyway?

Optimization for local search engines (Local SEO) is essential for businesses that want to attract a local clientele. Local SEO differs in some aspects from general SEO strategy and aims to rank higher in local search results.

The Solution:

Below, I explain our approach to improving Pamela's website SEO. This consists of three essential steps:

1. Identifying SEO Potentials

Keyword research: First, we conducted keyword research to find relevant local keywords that Toni's target group uses.
Competitor analysis: Then we looked at her local competitors. What are they doing well in terms of SEO and what can we do better?

2. Implementing SEO Potentials

a. Google My Business (GMB) Optimization

Create/claim account: We created a Google My Business account or claimed an existing one to keep everything up to date.
Complete information: We provided all relevant information. Opening hours, location, contact info—everything you need to know.
Business directory entries: All relevant entries for the industry.
Collecting reviews: With many satisfied customers, we encouraged her clients to leave reviews.

b. On-Page SEO

Optimize meta tags: We added local keywords to meta titles, descriptions, and H1 tags.
NAP consistency: We ensured that her business name, address, and phone number (NAP) were consistent on her website and across the web.
Local content: We created content relevant to her local target audience, such as blog posts about local events, news, or activities.
Schema markup: Additionally, we added relevant schema markups to give search engines more context about Toni's business.

b. Off-Page SEO

Local backlinks: We added backlinks from local websites, blogs, or news sites.
Social media: Additionally, we used social media to promote her local engagement.

3. SEO Monitoring and Adjustment

Check rankings: We used Google Analytics and Google Search Console to monitor the traffic and ranking of her website.
Make adjustments: Based on the collected data, we adjusted the strategy accordingly.
Customer feedback: Through feedback from her customers, we made necessary changes to improve their experience.

The Result

Through the steps described, we achieved the following results in eight months.

Top 3 Google Maps Ranking
Results of the Google Maps ranking before Local SEO
She is now placed in the Top 3 results on Google Maps. The ranking check was conducted on 15.04.2024 on bookedoutdentist.
Result of time2wax in April 2024

Conclusion

Local SEO requires a thorough mix of planning, implementation, and continuous adjustment. Our diverse approach ranges from comprehensive research to lively engagement on social media, which has established us as the go-to for SEO. By integrating on-page and off-page SEO techniques, a carefully maintained Google My Business profile, and an eye for local collaborations, we are excellently positioned to stand out both in search engines and in the local community. There are no more excuses—we have a plan and now it's time to implement it. Let's go for new SEO successes and local recognition!

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About the Author

Hi, I'm Antonio.
I optimize SEO data-driven with Python, sales psychology, and my Neuro-SEO System®. This way, I understand how buyers think and develop targeted strategies for greater visibility.
On YouTube, LinkedIn, and Instagram, I regularly share practical guides, insights, and the latest SEO tricks.
Feel free to subscribe to my channels and always stay up to date.

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