Case Study: SEO and Content for Pelveasy (Carina Gerlach)
AI summary
- Over 16 months, Pelveasy achieved 2,753 clicks and 129,453 impressions in Google Search Console with an average position of 19.2.
- Six local landing pages were created for pelvic floor training across Giessen, Pohlheim, and Wetzlar regions to match client search behavior.
- The strategy combined Google Business Profile optimization, local partnerships, targeted content creation, and local landing pages to generate qualified inquiries.
- Content strategy implementation in mid-2024 created a visible growth inflection, demonstrating the effectiveness of the multi-channel local SEO approach.
Generated with AI, the details are in the article.
Table of contents
In this case study, I show you how we strengthened the online presence of Carina Gerlach, personal trainer and founder of Pelveasy, step by step, with targeted SEO and creative copywriting.
Starting Point
With Pelveasy, Carina specialized in a topic that is highly competitive online and needs a lot of explanation at the same time. The challenge: becoming visible online, building trust, and winning qualified inquiries, instead of chasing reach for its own sake.
Our Approach
1. Google Business Profile & Directory Listings
We fully built out and optimized her Google Business Profile and created all relevant directory listings, the foundation for local visibility and trust.
2. Local Partnerships
Through targeted local partnerships, we built reach and referrals in her region, a lever that works exceptionally well for specialized offers.
3. Solid Content Strategy & Copywriting
With a well-founded content strategy and creative copywriting, we created content that showcases Carina's expertise and truly speaks to her target audience, from search intent to tone of voice.
4. Local Landing Pages for Pelvic Floor Training
For the regions of Giessen, Pohlheim, and Wetzlar, we built six local landing pages for pelvic floor training and personal training, in Pelveasy’s corporate design, with clean local structure and a clear path to getting in touch. This way, Carina is found exactly where her clients actually search.
The Result
- Significant increase in qualified new customer inquiries
- Stronger presence in her industry
The Numbers from Search Console
16 months in, the data speaks for itself: 2,753 clicks and 129,453 impressions, with a visible growth inflection from mid-2024 when the content strategy kicked in. Average position sits at 19.2 with a 2.1% CTR.
Podcast: A Conversation with Carina
Carina shares how the journey felt from her perspective in episode 7 of my podcast "Behind the Scenes in Marketing": (Online) Erfolgreich als Personal Trainerin (in German).
Conclusion
Visibility alone is not the goal, qualified inquiries are. The combination of a local SEO foundation, partnerships, and a content strategy with a clear message got Pelveasy exactly there.
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About the Author: Antonio Blago
SEO Freelancer & AI Visibility Expert
I optimize SEO data-driven with Python, behavioral psychology, and my Neuro-SEO System®. On YouTube, LinkedIn, and Instagram I share hands-on tutorials, insights, and SEO strategies.
