SEO in China: How Baidu, WeChat and AI Search Work
SEO in China with Marcus Pentzek: why Baidu wants a dedicated website, what the Great Firewall blocks and how GEO works with Doubao and DeepSeek.
GSO Seminar Case Study: Measuring AI Search Visibility
Case study from the GFU seminar Generative Search Optimization: 0.03% AI traffic as baseline, prompt tracking and a relaunch checklist for LLMs.
GEO Study: What the Research Really Reveals About AI Search
What does vendor-independent research really show about GEO and AI search? A meta-study of 18 core works on AI citations, bias and what works.
AI SEO & GEO: Becoming Visible in AI Search
Learn how to optimize your content and brand for AI search systems like ChatGPT, Google AI Overviews, Gemini, and Perplexity to increase visibility.
How LLMs Rank Brands: A Statistical Study of AI Visibility Across Claude, GPT-4o, and Gemini
Open-source study measuring brand visibility across ChatGPT, Claude, and Gemini. 48 brands, 144,000 evaluations, statistical methodology for GEO.
GEO SEO: How Businesses Build AI Visibility
Learn how businesses can optimize content for AI systems like ChatGPT and Google's AI Overviews through GEO SEO strategies and structured experimentation.
The Paradox of AI Search & Efficiency: How Efficient Is Search Today?
Explore how AI search differs from traditional search engines, delivering varied results instead of stable rankings and fixed SERPs.
GEO & SEO with AI Workshop at the IHK Mittlerer Niederrhein
Learn how generative AI is transforming SEO and content strategy in this practical workshop covering GEO, GSO, and real-world applications.
Shopify GEO Case Study PURELEI: €25,000 Revenue from ChatGPT
Shopify GEO case study: how PURELEI became visible in ChatGPT and Perplexity, reaching a 443 visibility score and €25,000 in revenue from AI search within one year.