SEO in China: How Baidu, WeChat and AI Search Work
SEO in China with Marcus Pentzek: why Baidu wants a dedicated website, what the Great Firewall blocks and how GEO works with Doubao and DeepSeek.
Build a D2C Brand Without Investors: The Bomlins Story
How Alexander Knipping built the towel brand Bomlins with SEO and PR instead of ads: sourcing setbacks, a newspaper article, Shopify and Billbee.
Agentic Engineering: 100+ SEO Projects Solo With AI
Agentic Engineering instead of a dev team: Fabian Rossbacher builds over 100 SEO projects alone with AI. Here is what we can learn from him.
Build an Online Shop with Claude Code: Happy Coffee
Christian Häfner rebuilt the Happy Coffee shop with Claude Code. What it saves and why a better system does not automatically bring more revenue.
Claude Skills in Practice: Winning the Peec AI MCP Challenge
How 9 Claude Skills on the Peec AI MCP won the Reporting Automation category: architecture, agent logic and lessons for building your own AI agents.
Startups in Germany 2026: Record Founding, Capital Gap
3,053 new startups in six months, but fewer funding deals: what Germany's startup boom means for capital, exits and SEO marketing. Read the data.
E-commerce SEO Seminar Case Study: B2B Shop, 12,000 URLs
Case study from the GFU seminar e-commerce SEO: indexing, hreflang and content priorities for a B2B shop with 12,000 URLs in two days.
GSO Seminar Case Study: Measuring AI Search Visibility
Case study from the GFU seminar Generative Search Optimization: 0.03% AI traffic as baseline, prompt tracking and a relaunch checklist for LLMs.
Creator Brands: How Many Celebrity Brands Survive?
Más+, Unwell, BraTee, Dirtea: how many creator brands fail, which ones survive, and why the second purchase decides. With data and voices from retail.
SEO Case Study Vape and Tobacco: +23 % Clicks After Audit
SEO case study vape and tobacco: how a Swiss Magento shop gained 23 % more organic clicks and moved from position 10.6 to 8.5 after the SEO audit.
Meta Ad Account Disabled: When One Channel Is Your Revenue
Meta ad account disabled or pixel restricted? Immediate steps, the three types of bans, and SEO as the path to stability for shops living on paid ads.
WordPress Migration: Moving a Domain into Your Own Web App
WordPress migration with a domain move: 867 redirects, bidirectional hreflang, mobile PageSpeed 58 to 94. The full process with numbers and a checklist.
Core Web Vitals: Measure, Interpret, Business Impact
Measure Core Web Vitals correctly, interpret them honestly, prove the business case: ranking, conversion studies, Ads Quality Score, crawling. 27 sources.
SEO Case Study: Schwabenwelt Beer Tent, From 2,500 to 11,700 Clicks
SEO case study: How Wasen beer tent Wilhelmer’s Schwabenwelt almost quintupled its organic clicks in one year, moving from position 21 to position 8.
Case Study: SEO for Hormone Coach Rabea Kiess
Case study: How hormone coach Rabea Kiess built over 1,700 clicks from organic search within a few months through targeted content and a solid SEO foundation.
Local SEO Case Study: Personal Trainer Patrick Dempt
Local SEO case study: How personal trainer Patrick Dempt reached #1 in Google Maps, with impressions up over 2,000% and clicks up 983%.
Case Study: SEO and Content for Pelveasy (Carina Gerlach)
Case study: How targeted SEO, local partnerships, and creative copywriting strengthened Pelveasy's online presence, including a podcast with Carina Gerlach.
Vacation Rental SEO: How Jacek Builds 100,000 Clicks with SEO
Learn how Jacek achieved 100,000 annual clicks for vacation rentals through strategic SEO tactics and direct booking optimization strategies.
Becoming Self-Employed: What Meta Ads & Organic Really Delivers
Learn whether paid Meta ads or organic marketing works better for self-employed entrepreneurs and freelancers starting out.
GEO Study: What the Research Really Reveals About AI Search
What does vendor-independent research really show about GEO and AI search? A meta-study of 18 core works on AI citations, bias and what works.