Be Ahead #2: 8 Lessons on Hooks, SEO Data and Agents
Be Ahead is my insider from daily practice, and from this issue on it comes once a month. This issue goes out to 185 readers. Over the last month I wrote down more than 80 lessons: mistakes, corrections and shortcuts from working with Claude Code, from client projects and from my own apps. Most of them are small stuff. Eight changed the way I work, and you get them here with the steps to rebuild them.
The eight most important lessons of this month:
- Rules in the prompt do not hold, a hook does
- A HEAD request is not a harmless test
- Check packages first, then install
- Traffic estimates for competitors are often four times too high
- Search Console: never read positions from "query plus page"
- With and without a trailing slash: two URLs for the same page
- Agents need measurable criteria and a brake
- Backfilling content can send 163 emails before you notice
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