About me
SEO is not a ranking game to me. It is a growth channel.
I help e-commerce companies turn organic visibility into revenue. My focus is on scalable SEO strategies for brands that are already established in their market and want to grow sustainably.
It is not about ranking as many keywords as possible. It is about identifying the pages with the biggest business leverage, removing technical roadblocks and sending the right signals to search engines and AI systems.
My path
I built my first websites at the age of 12. What fascinated me was less the design and more the question of why some pages succeed while others do not.
That curiosity later led me to study sports science. Competitive sports follow a simple principle: what does not get measured cannot be improved. Exactly this mindset shapes my SEO work today. Instead of training data I analyse search behaviour, user signals and business KPIs. Instead of training plans I develop strategies for sustainable organic growth.
Working as a web developer, data analyst and SEO consultant, I gained deep experience in technology, data analysis and digital marketing. One thing became clear again and again: successful SEO does not happen in isolation. It is the interplay of technology, marketing, sales and the right business decisions.
My strengths
Data analysis
Data is the foundation of every good decision. For more than 15 years I have been analysing complex data sets and building data-driven solutions. Instead of relying on guesswork, I identify opportunities based on search data, user behaviour and business KPIs. The result: priorities that do not just improve rankings but create real revenue leverage.
Search intent and conversion
Good rankings alone are not enough. What matters is whether visitors understand why they should buy from you. That is why I connect search intent, customer journey and conversion optimisation. The goal is not more traffic, but more qualified visitors, higher conversion rates and more revenue in the long run.
SEO and AI visibility
Beyond Google, AI search systems like ChatGPT, Google AI Overviews and Perplexity are gaining importance. I help companies build sustainable visibility in classic search engines as well as AI-powered search. Technical excellence, genuinely useful content and measurable business results are at the core.
Why e-commerce companies?
In e-commerce, the impact of good SEO work is directly measurable. More visibility means more qualified visitors, more orders and, in the long run, more revenue.
I love this direct connection between technology, data and commercial success. Every optimisation, whether in information architecture, category pages, product pages or internal linking, can make a measurable contribution to the bottom line.
That is why I work with e-commerce companies that treat SEO not as an isolated marketing task but as a strategic growth channel. My focus is on prioritising the measures with the biggest business impact instead of ticking off as many to-dos as possible.
How I work
I do not believe in gut-feeling SEO. My decisions are based on data, prioritisation and actual business impact. I combine:
- Technical SEO
- International SEO strategies
- Data analysis and automation
- AI-supported processes
- Sales psychology and search intent
- Business thinking instead of pure ranking optimisation
My ambition is not to implement as many measures as possible, but the right ones.
What I stand for
- Honest advice instead of SEO buzzwords
- Transparent prioritisation by business impact
- Long-term collaboration instead of short-term tricks
- Data-based decisions instead of assumptions
- Clear communication with marketing, IT and management
When we work together
You do not get a classic SEO vendor. You get a sparring partner who connects technology, data and business goals.
My goal is simple: more qualified visibility. More relevant visitors. More revenue.
Long-term partnerships are my goal
PURELEI: +100 % SEO visibility in 8 months
- SISTRIX visibility index from 2.5 to over 5.8
- +80 % more organic traffic
- +1M € revenue potential
25,000 € through ChatGPT
- 25,000 € additional revenue via ChatGPT
- AI visibility built for ChatGPT and other AI search systems
- Content strategy and SEO optimised for LLMs
Vapestore.ch
- +11 % more organic traffic
- 50 product pages strategically optimised
- 30 category pages rebuilt
Why I built Visibly AI
After more than 5 years of hands-on SEO I saw the same pattern everywhere: companies spending thousands on agencies that deliver reports instead of results. Generic strategies. Cookie-cutter content. No real understanding of what actually works.
I built Visibly AI to fix that. Not another SEO tool that creates more work, but an AI team that actually does the work: real-time data analysis, no hallucinations, actionable strategies based on your actual competitive landscape.
I wanted to give every company access to the same data-driven SEO approach that generated 1.2M+ in revenue for my clients, without the agency price tag.
My CV in short
- 2005: my first own website, the start of my SEO journey
- 2010 to 2013: Bachelor of Arts (B.A.) in Sports Science, German Sport University Cologne
- 2013 to 2016: Master of Science (M.Sc.) Technik und Bewegung (technology and movement) at Karlsruhe Institute of Technology, with machine learning
- 2015: semester abroad at the Human Performance Lab, University of Calgary, with Prof. Benno Nigg
- From 2016: 3 years product developer at Ergon Bike
- From 2019: 1.5 years business intelligence analyst at RTI Sports GmbH
- From 2020: 3.5 years data analyst and web developer at Erhardt + Partner Consulting GmbH
- From 2022: self-employed in SEO and marketing part-time
- Since 2024: full-time self-employed
Guessing was yesterday. Growth is today.
Thank you for your interest in my work. I would be happy to work with you.
Free intro call or send an email
