SEO Google Ranking: How Can You Get Found as a Personal

SEO Google Rank 2024: How to Be Found as a Service Provider in Your City with the Right SEO Strategy   Minutes reading time remaining By Antonio Blago March 17, 2023

Google Ranking, Personal Trainer, SEO, SEO Google Rank, Top 100 Personal Trainer

How do I improve my SEO Google Rank? As a service provider (e.g., Personal Trainer), you have surely wondered how you can be found by potential customers in your city. An effective SEO strategy can help increase your visibility on the internet, serve as free advertising for personal trainers, and thus draw more attention to your services. In this blog post, I will show you how you can be found in your city with the right SEO strategy using an example (Personal Trainer) and which steps you should implement. I have also created a map tool where you can see if your service is ranked in one of the top cities in Germany in the Google search. Read on here and discover the possibilities for your business!

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What is the SEO Google Rank?

Why is the SEO Google Rank important for service providers like personal trainers?

Why is the Google Rank free advertising for personal trainers?

How do I find out my Google Rank?

Free Methods:

Paid Tools and Methods:

Browser Extensions and Plugins:

More Free Tools:

Combination of Methods:

Top Rankings with the SEO Roadmap

9 Steps to Successful SEO

What are the basics of SEO?

How can I optimize my site for better rankings?

Which on-page and off-page factors influence the search results?

Off-page Factors:

On-page Factors:

How do I create an effective keyword research?

Example Personal Trainer

The Top 100 Personal Trainers in 10 German Cities via Google Search

I searched Google for the following cities:

Results on the Germany Map

How do I use the tool?

faq

Why are there not 100 personal trainers shown in every city?

Why can't I find myself?

How do I track my Google ranking?

Why do I need a good ranking in Google?

What is SEO?

How do I improve my ranking?

What is the SEO Google Rank? The Google Rank is the order of search results shown to users when they search for a keyword or search term on Google (see search result or SERP below). SERP stands for Search Engine Result Page, which is the Google page with the results.

Why is the SEO Google Rank important for service providers like personal trainers? The SEO Google Rank is important for personal trainers because it increases the visibility of the website and thus the likelihood that potential customers will find your website. In addition, a good SEO strategy can help the website be listed higher in the search results, which in turn leads to more traffic. Good SEO rankings also help build more trust with potential customers. When a customer sees the website high up in the search results, it can strengthen their trust in the professionalism and competence of the personal trainer.

Why is the Google Rank free advertising for personal trainers? Google is still one of the most important search engines worldwide, with over 90% of all search engine users using Google. Billions of searches are made worldwide via Google. If someone is looking for your service in your city and you appear at the top of the Google search, that's practically free advertising for your business. Because with organic search, you don't pay Google for your position. So use SEO to get free advertising for yourself as a personal trainer.

How do I find out my Google Rank? There are various methods to find out your Google rank, which can yield different results. First, you need a keyword, several keywords, or a question that should lead to your website.

Free Methods:
Startpage: Use Startpage to get a neutral search result. Search for your site in the results, but do not use your own Google search result, as it is personalized and could distort the result (Disadvantage: Very time-consuming).
Google in Incognito Mode: A simple and quick method to get an unaltered search result is to use your browser's incognito mode (Disadvantage: Very time-consuming).
Google Search Console: This platform shows you your ranking for each keyword for your website (Disadvantage: Must be implemented first, learn how to do this in my member area).
Custom Search API from Google: If you can program, use Google's Custom Search API to query your ranking. Alternatively, I have developed a tool that shows you with little effort whether you are among the top 100 search results. (Disadvantage: Programming knowledge required, Read More here: Introduction to Data Science SEO).

Find out your keyword Google ranking here

Besides the already mentioned free methods, there are additional ways to find out your Google ranking:

Paid Tools and Methods:

SEMrush Authority Checker: A comprehensive SEO tool that offers keyword rankings, competitor analysis, backlink profiles, and many other features.

Ahrefs: Known for its strong backlink analysis, Ahrefs also provides detailed information about keyword rankings and competitor strategies.

SEranking: Best value for money for SEO beginners.

Moz: Offers a range of SEO tools, including keyword rank tracking, website audits, and link analysis.

SERPWatcher: A tool from Mangools, specifically developed for tracking keyword rankings and providing clear reports.

Advanced Web Ranking: A tool for comprehensive rank tracking that aggregates data from various search engines and devices.

AccuRanker: A specialized rank tracking tool that delivers fast and accurate results for different search engines.

Browser Extensions and Plugins:

Keywords Everywhere: A browser extension for Chrome and Firefox that shows you keyword data directly in the search results.

SEOquake: A plugin that displays various SEO metrics directly in the search results and enables detailed website analysis.

Other Free Tools:

Ubersuggest: Offers keyword rank tracking, website analysis, and suggestions for content ideas. There is a free version with limited features.

Serpstat: An SEO tool with a limited free version that provides keyword rank tracking and website analysis.

Rank Tracker by SEO PowerSuite: Software that offers basic rank tracking features in the free version.

Combining Methods:

To get a comprehensive picture of your ranking, combine several of the methods mentioned above. This helps minimize distortions and gain a more accurate understanding of your position in the search results.

Learn in my SEO Roadmap how to set up SEO tracking.

Top Rankings with the SEO Roadmap

Your detailed guide for SEO

In 9 steps to successful SEO

In this roadmap, you will learn how to plan your SEO strategy, conduct keyword research, and execute SEO optimally in 9 simple steps. Stop wasting time and nerves working through checklists without a real plan! With this roadmap, you will know exactly which steps you need to take to successfully implement SEO.

Get started now

What are the basics of SEO?

The basics of SEO are relatively simple. First, you need to ensure that your website is optimized for the relevant search terms. This includes using the right keywords and other on-page factors such as the title, meta description, and URL. The loading time of your page and its structure also play a role in optimization for search engines.

Furthermore, it is important to obtain backlinks from other websites. However, these should be of high quality so that they are considered by search engines. A good way to achieve this is through guest posts on other websites or blogs. Social media can also help make your website more well-known and generate more traffic.

Finally, it is important that your website is regularly updated by adding new content and adjusting existing content. Search engines prefer websites that are always up to date. You can get your first SEO indications via Page Speed Insights.

How can I optimize my site for better rankings?

To optimize your site for better rankings, you should first take some basic steps. First, make sure your website is technically flawless and all important on-page factors are considered. This includes the correct use of keywords, clean URLs, and correct metadata. The loading times of your pages and user-friendliness should also be optimized.

In addition, it is important to regularly publish high-quality content that is relevant to your target audience. Once these basics are met, you can focus on further measures to bring even more visitors to your site. These include, for example, search engine advertising, social media marketing, or influencer marketing.

Which Onpage and Offpage Factors Influence Search Results?

Offpage Factors:

The Quality of Incoming Links:
A large part of offpage optimization is collecting high-quality incoming links. These should come from other relevant websites and link to your website. The more high-quality links you have, the better your website will rank in the search results.

The Quantity of Incoming Links:
Of course, not only the quality of incoming links is important, but also their quantity. The more incoming links you have, the better your website will rank. However, these links must also be of high quality to really make a difference.

The Anchor Text of Incoming Links:
The anchor text is the text to which a link refers. So if a page links to your website and uses "Personal Trainer" as the anchor text, this is taken into account in SEO and can improve your ranking.

Social Media Activity:
Another offpage optimization measure is the use of social networks. These networks are a great way to drive traffic to your website and achieve a good ranking.

Onpage Factors:

The Title of the Page:
The title of your website is crucial for choosing the right keywords and plays an essential role in SEO. Therefore, use appropriate keywords in your page title to rank better.

The Meta Description:
The meta description of your page helps search engines better understand your site. To ensure your page ranks for certain keywords, you should adjust the meta description accordingly.

The Structure of the Page:
The structure of your page is an important factor in SEO. Make sure all relevant content is organized into subpages and that there are clear navigation options to improve user-friendliness.

The Content of the Page:
The content of the page also plays an important role in SEO. Use relevant and high-quality keywords in the texts on your website to rank better.

How Do I Conduct Effective Keyword Research?

You want to be found as a service provider in your city and don't know where to start? The right SEO strategy is the key to standing out from the competition and becoming visible to new customers. If you want to be found as a service provider, such as a personal trainer in your city, it is important that you conduct effective keyword research. This means you need to find the right search terms that potential customers use when looking for a personal trainer. There are various ways to do this (more on this in the blog post here).

Example: Personal Trainer

The Top 100 Personal Trainers in 10 German Cities via Google Search

As a data analyst and SEO specialist, I asked myself: Who are the top personal trainers found in the 10 largest cities in Germany via Google search?
The data comes from Google via the Python module advertools and is freely available. I used the search text "Personal Trainer [City]" for the search. [City] was then replaced with the following cities.

I searched Google for the following cities:

• Berlin
• Hamburg
• Frankfurt am Main
• Cologne
• Munich
• Dresden
• Stuttgart
• Düsseldorf
• Leipzig
• Essen

Results on the Germany Map

Below on the map, you can click on the numbers in each city and see the top 100 personal trainers in the Google search. The search was conducted on 16.03.2023 and may change.

How Do I Use the Tool?

1. Click on the map or zoom in on one of the cities where your service is located.
2. Click on one of the numbers and a list of all personal trainers who are in the top 100 of the Google search for the city will open. In the center is rank 1, moving outward to rank 100.
3. Search for your personal trainer website using the search icon in the left corner. Type in the field and, if successful, your website will appear.
4. Click on the field and your Google rank will be shown.

faq

Why are there not 100 personal trainers shown in every city?

In the Google search, some URLs are displayed multiple times; I have removed these and only taken the best placement of the page.

Why can't I find myself?

It is possible that your Google search ranking is not sufficient for the top 100 in your city. However, ranking is also dynamic and can change daily. I would look at this in an analysis.

How do I track my Google ranking?

There are various tools to track Google search ranking, for example via Google Search Console or SEranking. If you are interested in a Google ranking monitoring tool, feel free to contact me.

Why do I need a good ranking in Google?

A good ranking—by that I mean top 5 in Google or other search engines—increases your website visits many times over and leads to more new customer inquiries. This way, you can significantly increase your revenue.

What is SEO?

SEO stands for Search Engine Optimization (here is more about it).

How do I improve my ranking?

Feel free to read here in the article, contact me, and schedule a free initial consultation.

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