Planning International Shopify Redirects: How to Properly

Relaunch & Internationalization: Double Complexity

Many Shopify stores now operate multilingual storefronts on subdomains – e.g. fr.shop.com, it.shop.com, en.shop.com. In combination with language-specific slugs like /fr/, /de-fr/, or /it-it/, URL mapping quickly becomes a challenge.

At the latest during a relaunch, the question arises:

How do I map old URLs to new structures when language, domain, and handle all change?

And this is exactly where an automated, structured redirect approach helps – based on real sitemap data, slug rules, and a consistent redirect logic. For an overview, I recommend a mind map.

Problem: Slug ≠ Language ≠ Domain

International Shopify stores often combine several layers:

Level Example Domain https://fr.shop.com Slug /fr-fr/, /fr/, /en-fr/ Handle products/bague-amour, collections/ete

This means:

There are multiple potential entry points to the same page

Redirects must be correctly assigned depending on the slug

Standard tools like Matrixify or apps offer no real support for complex language combinations

Goal: A Redirect System that Maps Language, Slug, and Domain

My approach is based on three elements:

Shop-specific slug definition e.g. "https://fr.shop.com" → Slugs = /fr/, /fr-fr/, /en-fr/

Handle mapping from Excel or CMS e.g. "Handle old" → "Handle new"

Live sitemap check per storefront Reading all actually indexed pages → so there are no gaps

Preserve Visibility. Increase Traffic Quality. Secure Revenue.

Example: Generating Redirects from Subdomain + Slug + Excel

Setup:

fr.shop.com

Excel mapping with product handles (old/new)

Slugs: /fr-fr/, /fr/, /en-fr/

Automatically Generated Redirects:

Redirect from Redirect to /fr-fr/products/bague-amour https://fr.shop.com/products/bague-amour-nouveau /en-fr/collections/summer-sale https://fr.shop.com/collections/ete-2025 /fr/pages/versand https://fr.shop.com/pages/livraison

And: If no mapping exists → Redirect to the storefront homepage (fallback).

Automated Tools for International Redirect Support

In the GitHub toolset you’ll find suitable modules:

create_redirect_maps_from_sitemaps_and_custom_handles.py → analyzes domains, slugs, and sitemaps

matrixify_import.py → generates Matrixify-compatible files for Shopify

url_generator_status_checker.py → checks live if targets are correctly reachable

All tools are modular and support any combination of domain + slug.

Best Practices for Multilingual Shopify Redirects

Analyze sitemaps per language → Which URLs are actually live?

Define slug patterns per storefront → e.g. /fr/, /de/, /it-it/

Integrate handle redirects from Excel → old ↔ new, supplemented by language

Include fallback → If no assignment exists: domain homepage or appropriate category

Matrixify test run before live import → Ensure all redirects are correctly adopted in the Shopify system

Conclusion

The more international your Shopify setup, the more complex redirect management becomes. With the right automation, subdomains, language slugs, and real sitemaps can be efficiently transferred into a clear mapping.

And the best part: You not only save time, but also avoid traffic and ranking losses during the relaunch.

Tool & Template: 🔗 To the GitHub toolset for Shopify Redirects

Planning a Relaunch or International Store with Shopify?

I can help you strategically plan redirects, implement them automatically, and avoid technical SEO errors in advance.

Schedule an appointment now for a non-binding initial consultation 📩 Contact me

Further Articles:

🧪 Google Search Console Indexing & Performance Checker (Script) Automate the index check of your redirected URLs after the relaunch.

🛠️ Fixing 404 Errors: Find and Correct Causes Practical guide to error analysis after domain or structure changes.

⚙️ Status Checker Workflow with n8n & Apify Set up automated monitoring for your redirects and SEO goals.

🔍 Technical SEO: Finding 404 Errors with Google Functions How to find faulty or incorrectly redirected pages directly in Google tools.

📊 SEO Analysis: A Comprehensive Guide The structured SEO baseline for every relaunch – including tech, content, and structure.