Local SEO for Personal Trainer Adriano Windorf

In this Local SEO case study for personal trainer Adriano Windorf (adriano-windorf.de), I show you how we achieved an average position of 2 for 10 local keywords in 6 months.

Please note the following disclaimer.

Starting Situation

Initially, Adriano only had a ranking in the top 3 positions for a single keyword: "Personal Training Weinheim." The goal was to strengthen this ranking and expand it to 4 additional cities. Additionally, the Google Maps ranking for "Personal Training Ladenburg" needed to be improved, as it had an average ranking of position 10.88 (20.03.2024).

No Top 3 Google Maps Ranking

Results of the Google Maps ranking before Local SEO

He was ranking in Google Maps not within the top 3 results, averaging position 10.88, even though his URL already had good prerequisites due to its included keywords (see average ranking on Google Maps).

The ranking check was performed on bookedoutdentist.

Starting situation of Google Maps status 20.03.2024

Problems on the Site

He was also not listed on the first page for the keywords Personal Training and Personal Trainer Ladenburg, Heddesheim, Schriesheim, and Viernheim on Google. As a result, the website traffic on his site was very low, which had also led to few contact requests up to that point.

In summary, the site had the following problems:

Problem 1

Only ranking for one keyword on Google Maps and search, poorly placed at position 3

Problem 2

Hardly any traffic on the site

Problem 3

Few contact requests

How Did We Manage to Rank in the Top 3?

In the following, I explain our approach to improving Adriano's website's SEO. It consists of three essential steps:

1. Identify SEO Potentials

• Keyword Research: First, we conducted a keyword research to find relevant local keywords that Adriano's target audience uses.
• Competitor Analysis: Afterwards, we took a look at his local competitors. What are they doing well in terms of SEO and what can we do better?

2. Implement SEO Potentials

a. Google My Business (GMB) Optimization

• Create/claim account: We create a Google My Business account or take over an existing one to keep everything up to date.
• Complete information: We provided all relevant information. Opening hours, location, contact info — everything one needs to know.
• Directory listings: All relevant entries for the industry.
• Collecting reviews: Through many satisfied customers, we encouraged his clients to leave reviews.

b. On-Page SEO

• Optimize meta tags: We added local keywords to meta titles, descriptions, and H1 tags.
• NAP consistency: We ensured that his business name, address, and phone number (NAP) are consistent on his website and across the entire web.
• Local content: We created content relevant to his local target audience, such as blog posts about local events, news, or activities.
• Schema Markup: Additionally, we implemented relevant schema markups to give search engines more context about Adriano's business.

b. Off-Page SEO

• Local backlinks: We added backlinks from local websites, blogs, or news sites.
• Social Media: Additionally, we use social media to promote his local engagement.

3. SEO Monitoring and Adjustment

• Check rankings: We used Google Analytics and Google Search Console to monitor the traffic and ranking of his website.
• Make adjustments: Based on the collected data, we adjusted the strategy accordingly.
• Customer feedback: Through his customers' feedback, we made necessary changes to improve their experience.

The Result

Through the steps described, we achieved the following results in eight months.

Top 3 Google Maps Ranking

Results of the Google Maps ranking after Local SEO

He is now ranking in Google Maps within the top 3 results. The ranking check was performed on 4.01.2025 on bookedoutdentist.

Result for Adriano Windorf 2025

Conclusion

Local SEO requires a thorough mix of planning, implementation, and continuous adjustment.

Our diverse approach ranges from comprehensive research to vibrant engagement on social media, which establishes us as the go-to point of contact for SEO.

By integrating on-page and off-page SEO techniques, a carefully maintained Google My Business profile, and an eye for local partnerships, we are excellently positioned to stand out both in search engines and in the local community.

There are no more excuses — we have a plan and now it's time to put it into action. Let's go for new SEO successes and local recognition!