Bootstrapped auf 100k
formerly Behind the Scenes in Marketing
Building without investors: how founders of online shops, D2C brands and B2B or B2C platforms get from their first sale to a sustainable business, with real numbers.
The phase hardly anyone talks about
Founder stories usually start with the idea and end with the exit. The years in between, when four- and five-figure revenue turns into a real business, rarely get told. That is what this show is about.
The first sales
The first customers come through your network, luck and a lot of manual work. It feels like success and still cannot carry a business.
The channel that carries
At some point one channel brings in customers reliably: SEO, ads, a marketplace, sales or community. Which one it was and why is the core question of every episode.
Sustainable
Revenue that comes back every month and pays founders and team. Financed by the business itself.
For founders of
- Online shops and D2C brands
- B2B platforms
- B2C platforms and marketplaces
In every episode
- Real numbers. Revenue, margin and cost per customer, as far as the guest shares them.
- The channel. What brought in the first 100k and which part of it is repeatable.
- The mistakes. What cost money and time before it worked.
- The tools. Tools, AI and workflows that let small teams get a lot done.
All episodes
24 Episodes
SEO in China: Wie Baidu, WeChat und KI-Suche funktionieren
D2C-Brand ohne Investoren aufbauen: Die Bomlins-Story
Agentic Engineering: 100+ SEO-Projekte allein mit KI
Onlineshop mit Claude Code bauen: Happy Coffee
Airbnb Arbitrage: Wie Jacek mit SEO 100.000 Klicks baut
Selbstständig werden: Was Meta Ads & Organic wirklich bringt
SEO B2B: Was große Marken 2026 wirklich anders machen
Immobilien Steuern Sparen: Was Unternehmer wissen müssen
Link Building im KI-Zeitalter: Was wirklich funktioniert
Nomaden in Deutschland: Webdesign, Positionierung & Erfolg
Entitäten SEO & Knowledge Graph: Strategie 2026
Markenpositionierung im E-Commerce: Branding-Strategie
SEO für Onlineshops 2026: Organischer Traffic gegen steigende Werbekosten
KI im Content Marketing: Warum alte Modelle scheitern
Google Ranking verbessern: Was 2025 wirklich funktioniert
E-Mail Marketingstrategie: 55 Mio. € Umsatz mit Retention
KI im E-Commerce: Warum Produktdaten wichtiger sind als Prompts
Beckenboden Training für Frauen: Was wirklich hilft
Lokale Suchmaschinenoptimierung: Von Seite 5 auf Top 3
GEO SEO: Wie Unternehmen KI-Sichtbarkeit aufbauen
SEO für kleine Unternehmen: Was 2025 wirklich funktioniert
BWA erklärt: Die 5 größten Finanzfallen für D2C-Brands
Coaching Führungskräfte: Was du von einem Top-Trainer lernst
Newsletter Marketing Strategie: E-Mail & Kundenbindung
Antonio Blago
SEO and GEO consultant from Koblenz, Germany. I build without investors myself: consulting, Visibly AI and TMPilot. On the podcast I dig in where it gets interesting: the numbers and the channel that really brings in customers.
Tell your story
You grew your shop or platform to five- or six-figure revenue without investors and are willing to share your numbers? Then apply as a guest.
Apply as a guest