Brand Radar · Germany
Brand Radar: the 1 most searched D2C brands in Germany
Understand which brands are in demand: compare demand, track their development and find your place in the niche.
Who is behind the brands and how they started: Founder Intelligence, the founder database with 872 companies.
Founders and startups
Companies from founder interviews and the press: the 25 most searched from Founder Intelligence (872 companies), search volume of the company name in Germany.
| # | Company | Searches/month | Trend | Funding |
|---|---|---|---|---|
| 1 |  Zalando |
5,000,000 | -13 % | Investors |
| 2 |  DeepL |
3,350,000 | -23 % | Investors |
| 3 |  FlixBus |
1,000,000 | +22 % | Investors |
| 4 |  Apollo News |
550,000 | +30 % | Partly external |
| 5 |  refurbed |
550,000 | -7 % | Investors |
| 6 |  Holy |
450,000 | -1 % | Investors |
| 7 |  Thomann |
450,000 | -33 % | Bootstrapped |
| 8 |  Trade Republic |
450,000 | -13 % | Investors |
| 9 |  trivago |
450,000 | +61 % | Investors |
| 10 |  teveo |
301,000 | -38 % | Bootstrapped |
| 11 |  FitX |
246,000 | -29 % | Partly external |
| 12 |  L'Osteria |
246,000 | -37 % | Partly external |
| 13 |  Flyeralarm |
201,000 | -1 % | Bootstrapped |
| 14 |  Jochen Schweizer |
201,000 | -44 % | Partly external |
| 15 |  LAP Coffee |
201,000 | +21 % | Investors |
| 16 |  Purelei |
201,000 | -30 % | Bootstrapped |
| 17 |  Snocks |
201,000 | +39 % | Partly external |
| 18 |  Doonails |
165,000 | -1 % | Bootstrapped |
| 19 |  Hyrox |
165,000 | +15 % | Partly external |
| 20 |  JobRad |
165,000 | +93 % | Partly external |
| 21 |  Shopify |
135,000 | -33 % | Partly external |
| 22 |  Urban Sports Club |
135,000 | -13 % | Investors |
| 23 |  Chrono24 |
110,000 | -7 % | Investors |
| 24 |  Ehrlich Brothers |
110,000 | -68 % | Partly external |
| 25 |  Finn Auto |
110,000 | +29 % | Investors |
Trend: last 3 months against the first 3 months of the 12-month series. For generic names, unrelated searches count too. Source: Visibly AI.
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How the data works
This tool tracks monthly search volume trends for selected brands using Google Ads data from DataForSEO*. The trend indicator shows the percentage change compared to the 3-month average.
- Search Volume: Monthly searches in Germany (last complete month)
- Trend: Percentage change vs. 3-month average
- Sparkline: Visual representation of the last 12 months
- Data Source: DataForSEO* - Professional SEO Data API
How is the trend calculated?
How is the trend calculated?
Formula: (Last Month - Average of previous 3 months) / Average × 100
Example:
- Last Month (August 2025): 673,000 searches
- Previous 3 months:
- Juli 2025: 673.000
- Juni 2025: 823.000
- Mai 2025: 823.000
- Durchschnitt: (673.000 + 823.000 + 823.000) / 3 = 773.000
- Trend: (673,000 - 773,000) / 773,000 × 100 = ▼ -12.9%
Tip: Click on any brand in the table to see the detailed trend calculation with actual monthly data!
Data last updated: 24. January 2026 um 11:53 Uhr
*Data provided by DataForSEO: We use DataForSEO to provide accurate and up-to-date search volume data. This is an affiliate link - if you sign up through this link, I receive a commission at no additional cost to you, which supports this free tool.
What is the D2C Brand Radar?
The Brand Radar is a free brand radar and brand tracker for direct-to-consumer brands in Germany. Every listed D2C brand: whether a Shopify newcomer or an established DTC store: is measured monthly against its Google search volume so you can see trends, rising brands, and new players at a glance.
Unlike classic online-shop rankings by revenue, this Brand Radar focuses on real demand: how often users Google the brand name in Germany. That makes it a precise brand monitoring tool for SEO teams, e-commerce investors, and agencies who want to track D2C brands before they show up in classic top-500 lists.
Want the full analysis? See the Keyword Study 2026 for how strongly brand searches dominate organic clicks, or the blog post on brand-revenue correlation showing across 181 D2C brands how brand search volume maps to organic traffic value.
Frequently asked questions about the D2C Brand Radar
What is a D2C brand?
D2C stands for direct-to-consumer. A D2C brand sells its products without middlemen directly to end customers: usually through its own online shop. Many well-known German D2C brands like morenutrition, esn, or teveo started on Shopify and have no classic brick-and-mortar retail.
What is the difference between D2C and DTC?
None. D2C and DTC are synonyms — both mean direct-to-consumer. German speakers tend to say D2C, English speakers DTC. Both describe the same business model.
Which D2C brands are the biggest in Germany?
By monthly brand search volume, the current leaders are morenutrition, esn, koro, teveo, and ankerkraut. The full ranking with growth trends is in the table above: it refreshes automatically every month.
How does this Brand Radar work?
The Brand Radar is a free brand tracking and brand monitoring tool for D2C brands. It queries Google Ads search volumes for every curated brand through the DataForSEO API each month, calculates month-over-month growth, and highlights winners, losers, and top market leaders.
Where does the search volume data come from?
All search volume data comes directly from the DataForSEO Google Ads API, which in turn uses the Google Keyword Planner as its source. That is the same data advertisers see for campaign planning: just aggregated and visualised.
