Brand profile · Germany
fortea Revenue, search volume and competitors 2026
Cologne food supplement brand (2025) with 15 product lines in its Via range, sold online and via pharmacy product numbers; operated by Forward Health GmbH.
Fact sheet
- Founded
- 2025
- Founders
- Alexander Thelen, Justus Sander
- Headquarters
- Köln
- Company
- Forward Health GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- NRW.SeedCon (staatliche Förderung)
- Funding rounds
- 2025: Staatliche Beihilfe NRW.SeedCon, 284.000 €
Background and milestones
Forward Health was founded in Cologne in 2025 to sell food supplements and over-the-counter health products, mainly online. The first products of the Via range appeared in the online shop in July 2025.
- 2025
Forward Health GmbH registered (July), first Via products in the shop.
- 2025
State aid of 284,000 euros from NRW.SeedCon (September).
- 2025
Several products listed with pharmacy product numbers (November).
- 2026
Expansion to 15 product lines (April).
What is behind the demand?
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Sources
Frequently asked questions about fortea
How much revenue does fortea make?
There are no documented revenue figures for fortea. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded fortea?
fortea was founded in 2025 by Alexander Thelen and Justus Sander. The company is based in Köln.
Was fortea on Die Höhle der Löwen?
No, fortea did not appear on the German TV show Die Höhle der Löwen.
How much does fortea spend on marketing?
fortea does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less fortea has to pay for each visit.
How much revenue does fortea make through Google?
The model estimate combines brand searches and organic traffic of fortea with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know fortea) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of fortea be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of fortea after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for fortea.
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