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Founder database · DACH

Purelei

Active

E-Commerce, Schmuck (D2C, Retail) · purelei.com

Fact sheet

Business model
D2C-Schmuckmarke mit wasserfestem Edelstahlschmuck, Hawaii-Lifestyle (Aloha), Abo-Modell (Schmuckabo), saisonale Adventskalender, Plattformen (Amazon, About You, Zalando), eigene Stores, eigene Logistik im Haus
Founded
2016
Status
Active
Funding
Bootstrapped
Founders
3
Channels
Amazon/Marktplätze, Community, Einzelhandel/Offline, Influencer, Instagram, Kaltakquise, Messen/Events, Meta Ads, Newsletter/E-Mail, Offline/Handel, Paid Ads, Partner/Affiliate, Preis/Abo/Retention, Social/Influencer, Sonstiges, TikTok, Vertriebsteam
Data origin
Founder interview

How the company wins customers

Purelei wuchs bootstrapped über eine emotionale Markenstory und einen Mix aus Influencer und Meta, Boutiquen, später Onlineshop mit Abo und Adventskalender sowie eigenen Stores und Creator-Events.

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Sources

  1. Textilwirtschaft: Purelei stationärer Handel
  2. Rossmann Purelei

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Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.