Brand profile · Germany
Purelei Revenue, search volume and competitors 2026
Mannheimer jewelry DTC brand (bootstrapped), ~60 Mio. € revenue, 200,000+ brand searches.
Fact sheet
- Founded
- 2016
- Founders
- Alisa Jahnke, Etienne Espenner, Frederik Jahnke
- Headquarters
- Mannheim
- Company
- PURELEI GmbH
- Employees
- ca. 170 (2021)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Purelei search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 201,000 | 0 % |
| Jun 2026 | 201,000 | 0 % |
| May 2026 | 201,000 | +22 % |
| Apr 2026 | 165,000 | -18 % |
| Mar 2026 | 201,000 | +22 % |
| Feb 2026 | 165,000 | -18 % |
| Jan 2026 | 201,000 | -33 % |
| Dec 2025 | 301,000 | -18 % |
| Nov 2025 | 368,000 | +83 % |
| Oct 2025 | 201,000 | 0 % |
| Sep 2025 | 201,000 | -33 % |
| Aug 2025 | 301,000 | 0 % |
| Jul 2025 | 301,000 | 0 % |
| Jun 2025 | 301,000 | +22 % |
| May 2025 | 246,000 | +22 % |
| Apr 2025 | 201,000 | 0 % |
| Mar 2025 | 201,000 | 0 % |
| Feb 2025 | 201,000 | -18 % |
| Jan 2025 | 246,000 | -33 % |
| Dec 2024 | 368,000 | -18 % |
| Nov 2024 | 450,000 | +83 % |
| Oct 2024 | 246,000 | 0 % |
| Sep 2024 | 246,000 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
Purelei competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Jewelry Rank 1 of 13
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Purelei | 201,000 | +6.3 % |
| 2 | paul hewitt | 9,900 | -6.9 % |
| 3 | paul valentine | 8,100 | -8.0 % |
| 4 | Sternglas | 5,400 | -6.9 % |
| 5 | Mejuri | 3,600 | -6.9 % |
| 6 | Monica Vinader | 2,900 | -2.2 % |
| 7 | oceanmata | 1,900 | -26.0 % |
| 8 | kendrascott | 1,600 | 0.0 % |
| 9 | Unimatic | 1,000 | 0.0 % |
| 10 | concrete jungle | 880 | -20.0 % |
SEO and visibility data for Purelei (purelei.com)
purelei.com reaches an estimated 647,515 organic visits per month.
Around 201,000 brand searches per month compare with an estimated 647,515 organic visits. Brand searches equal 31 % of organic traffic. The visibility of Purelei is mixed: besides brand searches, generic keywords bring a noticeable share of visits.
Comparison with competitors in Jewelry
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| kendrascott | 62 | 1,842 | 306 | 11,051 | 57 |
| Unimatic | 47 | 484 | 24 | 850 | 45 |
| Purelei | – | 647,515 | – | – | – |
| Sternglas | – | 23,338 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
Alisa Jahnke spent a semester abroad in Hawaii in 2012, which led to the brand idea. The name combines "pure" with "lei", the Hawaiian flower garland. According to Pitchdeck Magazin the start capital was about 500 EUR.
- 2016
Founded in Mannheim.
- 2019
Launch of the jewelry subscription Mahina Club and first advent calendar.
- 2020
1 million orders and 10,000 subscription members.
- 2022
App launch and TV spot.
- 2023
Launch of a beauty line.
- 2024
First store in Munich and brand relaunch.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
- Forbes AT
- Business Insider DE
- OMR
- Pitchdeck Magazin Purelei
- Scaleup.de Purelei
- Forbes Aloha aus Mannheim
- Textilwirtschaft Neueröffnung
Frequently asked questions about Purelei
How much revenue does Purelei make?
Purelei generated around 54–60 million € in revenue in 2023 (rough figure from interviews and press). For 2024: ~60 Mio € (Schätzung). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
In-depth analysis in the blog: E-commerce SEO Case Study for PURELEI, Shopify GEO Case Study PURELEI: €25,000 Revenue from ChatGPT
How many people search for Purelei?
In Jul 2026, Purelei was searched about 201,000 times per month on Google Germany, -28.9 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of Purelei?
In the Jewelry niche, Purelei ranks 1 of 13 by brand search volume. The strongest competitors are paul hewitt, paul valentine and Sternglas.
Who founded Purelei?
Purelei was founded in 2016 by Alisa Jahnke, Etienne Espenner and Frederik Jahnke. The company is based in Mannheim.
Was Purelei on Die Höhle der Löwen?
No, Purelei did not appear on the German TV show Die Höhle der Löwen.
Is Purelei backed by venture capital?
No, according to available information Purelei has grown without venture capital (bootstrapped).
How much does Purelei spend on marketing?
Purelei does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Purelei has to pay for each visit.
How much revenue does Purelei make through Google?
The model estimate combines brand searches and organic traffic of Purelei with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Purelei) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Purelei be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of Purelei.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Purelei.