Brand profile · Germany
Purelei Revenue, search volume and competitors 2026
Mannheimer jewelry DTC brand (bootstrapped), ~60 Mio. € revenue, 200,000+ brand searches.
Fact sheet
- Founded
- 2016
- Founders
- Alisa Jahnke, Etienne Espenner, Frederik Jahnke
- Headquarters
- Mannheim
- Company
- PURELEI GmbH
- Employees
- ca. 170 (2021)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
Alisa Jahnke spent a semester abroad in Hawaii in 2012, which led to the brand idea. The name combines "pure" with "lei", the Hawaiian flower garland. According to Pitchdeck Magazin the start capital was about 500 EUR.
- 2016
Founded in Mannheim.
- 2019
Launch of the jewelry subscription Mahina Club and first advent calendar.
- 2020
1 million orders and 10,000 subscription members.
- 2022
App launch and TV spot.
- 2023
Launch of a beauty line.
- 2024
First store in Munich and brand relaunch.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
- Forbes AT
- Business Insider DE
- OMR
- Pitchdeck Magazin Purelei
- Scaleup.de Purelei
- Forbes Aloha aus Mannheim
- Textilwirtschaft Neueröffnung
Frequently asked questions about Purelei
How much revenue does Purelei make?
Purelei generated around 54–60 million € in revenue in 2023 (rough figure from interviews and press). For 2024: ~60 Mio € (Schätzung). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
In-depth analysis in the blog: E-commerce SEO Case Study for PURELEI, Shopify GEO Case Study PURELEI: €25,000 Revenue from ChatGPT
Who founded Purelei?
Purelei was founded in 2016 by Alisa Jahnke, Etienne Espenner and Frederik Jahnke. The company is based in Mannheim.
Was Purelei on Die Höhle der Löwen?
No, Purelei did not appear on the German TV show Die Höhle der Löwen.
Is Purelei backed by venture capital?
No, according to available information Purelei has grown without venture capital (bootstrapped).
How much does Purelei spend on marketing?
Purelei does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Purelei has to pay for each visit.
How much revenue does Purelei make through Google?
The model estimate combines brand searches and organic traffic of Purelei with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Purelei) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Purelei be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Purelei after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Purelei.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.