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Founder database · DACH

Holy

Active

D2C Getränke, pulverbasierte Functional Softdrinks · holy.com

Fact sheet

Business model
Direct to Consumer über eigene Shops (Probierpakete als Einstieg, große 50er Dose zum Wiederkauf, Merch und Trinkware), ergänzt durch Amazon und seit Kurzem Handel (Spar Österreich, Edeka, Famila). Produktion bei Lohnabfüllern, Logistik und Produktentwicklung über Partner.
Founded
2020
Status
Active
Funding
Investors
Founders
3
Channels
Amazon/Marktplätze, Community, Einzelhandel/Offline, Empfehlung, Empfehlung/Mundpropaganda, Influencer, Instagram, Kaltakquise, Meta Ads, Newsletter/E-Mail, Offline/Handel, Partner/Affiliate, Reddit/Foren/Communities, Social/Influencer, TikTok
Data origin
Founder interview

How the company wins customers

Holy gewinnt Kunden über ein gutes Produkt, starke Marke und Community, zuerst per Direct to Consumer mit Testerprogramm, Mundpropaganda und Influencern, später mit Performance Marketing und Handel.

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Sources

  1. HOLY Steckbrief
  2. HOLY Omnichannel-Kampagne

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Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.