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Bears with Benefits

Acquired

Nahrungsergänzungsmittel (Supplement Gummies), Konsumgüter/FMCG

Fact sheet

Business model
Hochdosierte Nahrungsergänzungsmittel in Gummiform für eine überwiegend weibliche Zielgruppe, vertrieben über Amazon, Drogerie-Retail (Douglas, dm, Rossmann, Bipa) und den eigenen D2C-Shop
Founded
2018
Status
Acquired
Exit
2022, Buyer: Havea Group
Funding
Partly external
Founders
2
Channels
Amazon/Marktplätze, Community, Content/Blog, Einzelhandel/Offline, Empfehlung, Empfehlung/Mundpropaganda, Events/Webinare, Google Ads, Influencer, Instagram, Marktplatz/App Store, Messen/Events, Meta Ads, Newsletter/E-Mail, Offline/Handel, Paid Ads, Partner/Affiliate, Preis/Abo/Retention, Presse/PR, SEO/Content, Social/Influencer, Sonstiges, TV, TikTok
Data origin
Founder interview

How the company wins customers

Start über Amazon mit auf Suchergebnisse optimiertem Packaging, dann Drogerie-Listungen über Douglas und dm, finanziert aus deren Cashflow der Aufbau des D2C-Shops mit Instagram-Community.

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Sources

  1. Havea Group kauft Bears with Benefits
  2. BEARS WITH BENEFITS is acquired by HAVEA Group
  3. Bears with Benefits Gummibärchen

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Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.