Brand profile · Germany
bears with benefits Revenue, search volume and competitors 2026
AcquiredMunich vitamin gummy brand founded in 2018, grew to about 15 million euros in sales without outside capital and was sold to Havea in 2022.
Fact sheet
- Founded
- 2018
- Founders
- Marlena Hien, Laurence Saunier
- Headquarters
- München
- Company
- Beautybears GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
The two founders started in 2018 with beauty vitamins in gummy bear form and first sold via Amazon. Early success there led to drugstore listings and their own online shop.
- 2018
Founding; wins a competition run by retailer Douglas.
- 2020
Launch of its own online shop, which later generates about 80 percent of revenue.
- 2022
Acquisition by the French company Havea.
SWOT analysis of bears with benefits
Editorial assessment based on the sources listed and the radar data.
Strengths
- Broad retail presence via dm, Rossmann, Douglas and pharmacies alongside its own shop.
- Growth to about 15 million euros in sales without outside capital.
Weaknesses
- About 80 percent of revenue depends on its own online shop, per OMR.
Opportunities
- Access to Havea structures for production and international expansion.
- Range extension into target groups such as women's health and children.
Threats
- Strong competition in the gummy supplement market.
- Dependence on online advertising and Amazon as a visibility channel.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about bears with benefits
How much revenue does bears with benefits make?
bears with benefits generated around 15 million € in revenue in 2022 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded bears with benefits?
bears with benefits was founded in 2018 by Marlena Hien and Laurence Saunier. The company is based in München.
Was bears with benefits on Die Höhle der Löwen?
No, bears with benefits did not appear on the German TV show Die Höhle der Löwen.
Is bears with benefits backed by venture capital?
No, according to available information bears with benefits has grown without venture capital (bootstrapped).
How much does bears with benefits spend on marketing?
bears with benefits does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less bears with benefits has to pay for each visit.
How much revenue does bears with benefits make through Google?
The model estimate combines brand searches and organic traffic of bears with benefits with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know bears with benefits) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of bears with benefits be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of bears with benefits after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for bears with benefits.
Want to make your own brand this visible?
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