Visibly AI
 

Founder database · DACH

Braineffect

Acquired

Nahrungsergänzungsmittel / Functional Food (D2C, Berlin) · braineffect.com

Fact sheet

Business model
D2C-Marke für Supplements zu Schlaf, Fokus, Energie und Regeneration. Rund 70 % Umsatz Direct Consumer (davon Großteil Influencer Marketing), dazu Retail (DM, Budni, bald Rossmann) und Amazon (ca. 10 bis 12 %). Ca. 45 Produkte, 2024 über 1 Mio. verkaufte Produkte.
Founded
2016
Status
Acquired
Exit
2025, Buyer: Schwabe Group (Zwei-Drittel-Mehrheit, seit 2020 beteiligt)
Funding
Partly external
Founders
1
Channels
Amazon/Marktplätze, Community, Content/Blog, Einzelhandel/Offline, Events/Webinare, Influencer, Meta Ads, Netzwerk, Newsletter/E-Mail, Offline/Handel, Paid Ads, Partner/Affiliate, Podcast, Preis/Abo/Retention, SEO/Content, Social/Influencer, Sonstiges
Data origin
Founder interview

How the company wins customers

Braineffect gewinnt Kunden hauptsächlich über Influencer Marketing mit Fixvergütung und Kommission sowie Creations im Direct-to-Consumer-Shop, ergänzt durch Retail bei DM und Amazon.

Unlock the full profile for free

With a free registration in the hub you see founders, first revenue, channels in detail, decisions and, for failures, the causes for every company. You will get a confirmation link by email.

Sources

  1. Osborne Clarke berät Schwabe Group bei Übernahme der Mehrheit an Braineffect
  2. Schwabe übernimmt Braineffect
  3. Gründerstory Braineffect

Which founders are closest to your business? Compare yourself with all 878 companies in Founder Intelligence by Visibly AI.

Start the comparison in Visibly AI Founder Intelligence

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.