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Brand profile · Germany

brain effect Revenue, search volume and competitors 2026

Acquired

· Schwabe Group took a majority stake in March 2025 (two thirds according to Pharma-Relations); founder Fabian Foelsch remains managing director.

Berlin supplement brand (2015) for focus, mood and sleep, majority-owned by Schwabe Group since March 2025.

Founding, funding and first revenue in Founder Intelligence

Fact sheet

Founded
2015
Founders
Fabian Foelsch, Robert Meusel
Headquarters
Berlin
Employees
ca. 60 (wer-zu-wem, Jahr unklar)
Die Höhle der Löwen (German TV show)
Did not appear
Funding
Venture capital backed
Investors
Schober Ventures, naturalX Health Ventures, Schwabe Group
Funding rounds
2020: Beteiligung Schwabe Group, k. A.; 2025: Mehrheitsübernahme Schwabe Group, Bewertung mittlerer zweistelliger million €
Search volume per month
–
Germany · latest month may be provisional
Demand compared with last year
–
Not enough data for a year-over-year comparison yet.

Background and milestones

Fabian Foelsch and Robert Meusel founded Braineffect with the aim of developing supplements for mental performance together with a medical team. According to Foelsch, the investor Schober Ventures came about through a lecture on sleep.

  1. 2015

    Founded in Berlin by Fabian Foelsch and Robert Meusel.

  2. 2020

    Schwabe Group joins as an investor.

  3. 2024

    More than one million products sold according to Schwabe Group.

  4. 2025

    Schwabe Group takes the majority stake (announced 17 March 2025).

SWOT analysis of brain effect

Editorial assessment based on the sources listed and the radar data.

Strengths

  • With Schwabe Group a pharma-related shareholder has backed the brand since 2020.
  • Around 70 percent of sales run directly online, which supports margin and customer data.

Weaknesses

  • Revenue is not published, so profitability cannot be verified from outside.
  • The brand is concentrated on a few product lines around focus, mood and sleep.

Opportunities

  • Drugstore retail (dm, Budni) adds reach alongside the own shop.
  • Owner Schwabe Group contributes research and distribution know-how for younger target groups.

Threats

  • The supplement niche is highly competitive and regulatorily sensitive.
  • After the majority takeover, the brand's independence depends on the owner's strategy.

What is behind the demand?

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Sources

Frequently asked questions about brain effect

How much revenue does brain effect make?

brain effect generated Umsatzklasse 10 bis 50 million € (Unternehmensverzeichnis) in revenue in o. J. (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.

Who founded brain effect?

brain effect was founded in 2015 by Fabian Foelsch and Robert Meusel. The company is based in Berlin.

Was brain effect on Die Höhle der Löwen?

No, brain effect did not appear on the German TV show Die Höhle der Löwen.

Is brain effect backed by venture capital?

Yes, brain effect is backed by venture capital. Investors include Schober Ventures, naturalX Health Ventures and Schwabe Group. Known funding rounds: 2020: Beteiligung Schwabe Group, k. A.; 2025: Mehrheitsübernahme Schwabe Group, Bewertung mittlerer zweistelliger million €.

How much does brain effect spend on marketing?

brain effect does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less brain effect has to pay for each visit.

How much revenue does brain effect make through Google?

The model estimate combines brand searches and organic traffic of brain effect with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know brain effect) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.

What would the organic traffic of brain effect be worth as a Google Ads budget?

Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of brain effect after login.

How do I find out the SEO revenue of my own website?

With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for brain effect.

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