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Founder database · DACH

Zalando

Active

E-Commerce / Mode und Lifestyle · zalando.de

Fact sheet

Business model
Online-Shop für Schuhe, später Mode, zunächst als Eigenhändler (Wholesaler) mit eigenem Lager und eigener Logistik, später Plattform mit Marktplatz, Logistik- und Software-Services (B2B)
Founded
2008
Status
Active
Funding
Investors
Founders
2
Channels
App Store, Google Ads, Integrationen, Marktplatz/App Store, Newsletter/E-Mail, Offline/Handel, Paid Ads, Partner/Affiliate, Persönliches Netzwerk, Preis/Abo/Retention, SEO, TV
Data origin
Founder interview

How the company wins customers

Zalando gewann Kunden zuerst über datengetriebenes Suchmaschinenmarketing auf einzelne Schuhmodelle und skalierte dann mit messbarer TV-Werbung, später kamen organischer App-Traffic und eine Plattform hinzu.

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Sources

  1. Zalando Corporate

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