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Founder database · DACH

Picanova

Active

Personalisierte Fotoprodukte, Wanddekoration, Print on Demand, E-Commerce · picanova.de

Fact sheet

Business model
Mass Customization: eigene Produktion (Stettin, Phoenix, Miami, Holzfabrik in Riga) von Wanddekor, Fotobüchern, Tassen, Textilien. Drei Linien: D2C (mein-foto.de, größte Marke), Partnergeschäft B2B2C (z.B. Aldi, Tchibo, Fressnapf) und B2B/Reseller (Merch One für Shopify- und Etsy-Shops, Corporate/Promotional Products im Aufbau).
Founded
2004
Status
Active
Funding
Partly external
Founders
3
Channels
Affiliate/Partner, Amazon/Marktplätze, Einzelhandel/Offline, Google Ads, Integrationen, Integrationen/Plugin-Verzeichnisse, Marktplatz/App Store, Newsletter/E-Mail, Offline/Handel, Paid Ads, Partner/Affiliate, Preis/Abo/Retention, Presse/PR, SEO, SEO/Content, Social/Influencer, Sonstiges, TV, TikTok
Data origin
Founder interview

How the company wins customers

Der Hauptweg zu Endkunden ist Performance Marketing über Google Ads und SEO mit vielen länderspezifischen Marken, ergänzt um CRM, TV, TikTok und B2B-Partnerschaften.

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Sources

  1. Fotoleinwand & mehr von einem Weltmarktführer | picanova.de
  2. Personalisierte Fotogeschenke: Ideen, die ankommen

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Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.