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Founder database · DACH

yfood

Active

Food und Getränke (Trinkmahlzeiten, FMCG) · yfood.com

Fact sheet

Business model
Fertige Trinkmahlzeiten in Flaschen, zuerst nur D2C über Shopify, später Handel (Rewe, Edeka). Heute in Deutschland deutlich mehr Retail als Online, Expansion in weitere Märkte.
Founded
2017
Status
Active
Funding
Partly external
Founders
2
Channels
Einzelhandel/Offline, Influencer, Meta Ads, Offline/Handel, Paid Ads, Partner/Affiliate, Presse/PR, Reddit/Foren/Communities, Social/Influencer, Sonstiges, TV
Data origin
Founder interview

How the company wins customers

Der Weg zu Kunden lief zuerst über Direct-to-Consumer mit bezahltem Performance Marketing und Influencern, dann über den Einzelhandel, beschleunigt durch den Fernsehauftritt bei Die Höhle der Löwen und später durch Markenaufbau.

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Sources

  1. yfood

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