Founder database · DACH

Melty Schokolade

Unclear

E-Commerce / Food / Sexual Wellness

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FundingBootstrapped no outside investors

Founders2 B2C

Go-to-marketContent-led Founder interview

How the company wins customers

The route to customers runs through its own online shop and a high volume of viral short-form video content from about 15 creators across many Melty accounts on TikTok and Instagram, with no brick-and-mortar retail.

Business model

D2C online shop for aphrodisiac couples' chocolate (cocoa-based dietary supplement with maca, ginseng and L-arginine), priced at about €29.99 per box, sold in the DACH region and, more recently, in the EU, produced by a German manufacturer (bean to bar)

Channels

Partners and affiliatesCrowdfunding and pre-salesGoogle AdsInfluencersInstagramMeta AdsPersonal networkPaid adsPricing, subscriptions and retentionSEO and contentTikTok

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.