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Masterplan

Unclear

B2B SaaS, Corporate Learning / Professional Development

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FundingInvestors
Founders2
Go-to-marketSales-led Founder interview

How the company wins customers

Masterplan wins B2B corporate customers mainly through an outbound sales team with clear targets, quotas and a standardized process. Inbound is to be expanded.

Business model

Software-as-a-Service for lifelong learning in companies: a platform with a content library (initially self-produced high-end video courses, later content from partners). Companies purchase memberships for their employees. Sales via direct B2B sales.

Channels

SEO and contentCold outreachPress and PRSales team

Founders, first revenue and learnings

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.