Founder database · DACH

Feedbackdoktor

Unclear

Executive coaching, training and consulting (feedback, leadership, change), book author, planned HR SaaS app · feedbackdoktor.de

FundingBootstrapped no outside investors
Founders1 B2B
Go-to-marketSales-led Founder interview

How the company wins customers

Orders for coaching, training and workshops come mainly through the personal network and personal sales, supplemented by LinkedIn reach and a book as a lead magnet, which is sold via Amazon and corporate packages.

Business model

Solopreneur with three pillars: 1) B2B services (one-on-one coaching, training, workshops, team programs, often as a mix with a coaching hour pool, coaching always spans several sessions over about 3 months), 2) Non-fiction book 'Feedback sicher geben und nehmen' self-published via Amazon KDP as print on demand (Kindle about €9.90, hardcover €30) plus corporate packages with added services, 3) Planned AI app as an 'HR department for companies without an HR department' (SaaS, recruiting, onboarding, retention, offboarding). Also entry-level, premium and exclusive packages on the website.

Channels

Marketplaces and app storesCommunityReferrals and word of mouthFounder brandLinkedInPersonal networkPodcastPricing, subscriptions and retentionPress and PR

Founders, first revenue and learnings

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.