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Founder database · DACH

KoRo Drogerie

Active

E-Commerce, Lebensmittel in Großpackungen (Trockenfrüchte, Nüsse), Drogerie · korodrogerie.de

Fact sheet

Business model
Online-Shop für Lebensmittel in Großpackungen zu günstigen Preisen. Gestartet mit Bruchware von Spülmaschinen-Tabs, später Fokus auf Food. Externe Logistik, hoher Automatisierungsgrad, Sortimentserweiterung, Eigenmarken und Retail als weiterer Kanal. Experimente mit Lieferservice, Eisdiele und eigener Nusseis-Produktion.
Founded
2012
Status
Active
Funding
Partly external
Founders
3
Channels
Einzelhandel/Offline, Influencer, Offline/Handel, Partner/Affiliate, Persönliches Netzwerk, Presse/PR, Social/Influencer, Sonstiges
Data origin
Founder interview

How the company wins customers

KoRo gewinnt Kunden vor allem über langfristige, bezahlte Influencer-Kooperationen, die über Gutscheincodes gemessen werden, und erweitert das Sortiment, um die Marketingkosten zu senken.

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Sources

  1. KoRo

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