Brand profile · Germany
koro Revenue, search volume and competitors 2026
Berlin-based food DTC brand with a bulk-packaging concept and a clean-cut growth trajectory: 21 to 175 Mio. € in four years.
Fact sheet
- Founded
- 2012
- Founders
- Constantinos Calios, Robert Schyska
- Headquarters
- Berlin
- Company
- KoRo Handels GmbH
- Employees
- ca. 300 (April 2026)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Companisto (Crowd), Social Chain AG, HV Capital, Partech, Five Seasons Ventures, SevenVentures, Associated British Foods, Haub Legacy Ventures, Coefficient Capital
- Funding rounds
- 2018: Crowdfunding; 2022: Wachstumsrunde, 50 million €; 2023: Strategische Beteiligungen; 2024: Wachstumsrunde, 35 million €
koro search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 201,000 | 0 % |
| Jun 2026 | 201,000 | -18 % |
| May 2026 | 246,000 | 0 % |
| Apr 2026 | 246,000 | -18 % |
| Mar 2026 | 301,000 | 0 % |
| Feb 2026 | 301,000 | 0 % |
| Jan 2026 | 301,000 | +50 % |
| Dec 2025 | 201,000 | -33 % |
| Nov 2025 | 301,000 | +22 % |
| Oct 2025 | 246,000 | +22 % |
| Sep 2025 | 201,000 | 0 % |
| Aug 2025 | 201,000 | 0 % |
| Jul 2025 | 201,000 | 0 % |
| Jun 2025 | 201,000 | -18 % |
| May 2025 | 246,000 | 0 % |
| Apr 2025 | 246,000 | -18 % |
| Mar 2025 | 301,000 | 0 % |
| Feb 2025 | 301,000 | -18 % |
| Jan 2025 | 368,000 | +83 % |
| Dec 2024 | 201,000 | -33 % |
| Nov 2024 | 301,000 | 0 % |
| Oct 2024 | 301,000 | +50 % |
| Sep 2024 | 201,000 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
koro competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Food & Beverage Rank 3 of 56
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | prepmymeal | 368,000 | +22.3 % |
| 3 | koro | 201,000 | -13.0 % |
| 4 | Holy Energy | 165,000 | -19.1 % |
| 5 | ahead | 135,000 | -12.9 % |
| 6 | waterdrop | 110,000 | -1.6 % |
| 7 | airup | 90,500 | -17.7 % |
| 8 | sheko | 90,500 | +6.5 % |
| 9 | hellofresh | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
SEO and visibility data for koro (korodrogerie.de)
korodrogerie.de reaches an estimated 542,675 organic visits per month.
Around 201,000 brand searches per month compare with an estimated 542,675 organic visits. Brand searches equal 37 % of organic traffic. The visibility of koro is mixed: besides brand searches, generic keywords bring a noticeable share of visits.
Comparison with competitors in Food & Beverage
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| morenutrition | 72 | 1,179,947 | 11,538 | 1,684 | 54 |
| hellofresh | – | 833,448 | – | – | – |
| koro | – | 542,675 | – | – | – |
| prepmymeal | – | 245,742 | – | – | – |
| waterdrop | – | 178,000 | – | – | – |
| mymuesli | – | 68,447 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
KoRo started in late 2012 as an online shop for damaged-packaging detergents and cleaning products; the name combines the first letters of the founders' first names. From 2014 the focus shifted to food such as nuts and dried fruit.
- 2012
Founded as a shop for detergents and cleaning products.
- 2014
Focus on food; converted into a GmbH.
- 2018
Crowdfunding via Companisto.
- 2019
Social Chain AG becomes a shareholder.
- 2022
50 m EUR round with HV Capital, Partech and Five Seasons Ventures.
- 2024
35 m EUR growth round from Coefficient Capital; B Corp certification.
SWOT analysis of koro
Editorial assessment based on the sources listed and the radar data.
Strengths
- Several funding rounds with well-known investors, most recently 35 m EUR in November 2024.
- Brand search volume of about 201,000 per month in Germany.
Weaknesses
- Leadership change: co-founders Asci in 2024 and Calios in September 2025 withdrew from day-to-day management.
Opportunities
- Expansion in brick-and-mortar retail, where partnerships with Rewe and dm exist.
Threats
- Strong competition from private labels and other direct brands in snacks and nut butters.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
- Bundesanzeiger via Statista
- W&V
- absatzwirtschaft
- Pitchdeck Magazin KoRo
- StartingUp Gründer der Woche KoRo
- finanzen.net KoRo 50 Mio. Euro
- Handelsblatt KoRo Einzelhandel
Frequently asked questions about koro
How much revenue does koro make?
koro generated around 175 million € (+50 %) in revenue in 2024 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for koro?
In Jul 2026, koro was searched about 201,000 times per month on Google Germany, +0.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of koro?
In the Food & Beverage niche, koro ranks 3 of 56 by brand search volume. The strongest competitors are morenutrition, prepmymeal and Holy Energy.
Who founded koro?
koro was founded in 2012 by Constantinos Calios and Robert Schyska. The company is based in Berlin.
Was koro on Die Höhle der Löwen?
No, koro did not appear on the German TV show Die Höhle der Löwen.
Is koro backed by venture capital?
Yes, koro is backed by venture capital. Investors include Companisto (Crowd), Social Chain AG, HV Capital, Partech, Five Seasons Ventures, SevenVentures, Associated British Foods, Haub Legacy Ventures and Coefficient Capital. Known funding rounds: 2018: Crowdfunding; 2022: Wachstumsrunde, 50 million €; 2023: Strategische Beteiligungen; 2024: Wachstumsrunde, 35 million €.
How much does koro spend on marketing?
koro does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less koro has to pay for each visit.
How much revenue does koro make through Google?
The model estimate combines brand searches and organic traffic of koro with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know koro) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of koro be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of koro.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for koro.