Brand profile · Germany
koro Revenue, search volume and competitors 2026
Berlin-based food DTC brand with a bulk-packaging concept and a clean-cut growth trajectory: 21 to 175 Mio. € in four years.
Fact sheet
- Founded
- 2012
- Founders
- Constantinos Calios, Robert Schyska
- Headquarters
- Berlin
- Company
- KoRo Handels GmbH
- Employees
- ca. 300 (April 2026)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Companisto (Crowd), Social Chain AG, HV Capital, Partech, Five Seasons Ventures, SevenVentures, Associated British Foods, Haub Legacy Ventures, Coefficient Capital
- Funding rounds
- 2018: Crowdfunding; 2022: Wachstumsrunde, 50 million €; 2023: Strategische Beteiligungen; 2024: Wachstumsrunde, 35 million €
Background and milestones
KoRo started in late 2012 as an online shop for damaged-packaging detergents and cleaning products; the name combines the first letters of the founders' first names. From 2014 the focus shifted to food such as nuts and dried fruit.
- 2012
Founded as a shop for detergents and cleaning products.
- 2014
Focus on food; converted into a GmbH.
- 2018
Crowdfunding via Companisto.
- 2019
Social Chain AG becomes a shareholder.
- 2022
50 m EUR round with HV Capital, Partech and Five Seasons Ventures.
- 2024
35 m EUR growth round from Coefficient Capital; B Corp certification.
SWOT analysis of koro
Editorial assessment based on the sources listed and the radar data.
Strengths
- Several funding rounds with well-known investors, most recently 35 m EUR in November 2024.
- Brand search volume of about 201,000 per month in Germany.
Weaknesses
- Leadership change: co-founders Asci in 2024 and Calios in September 2025 withdrew from day-to-day management.
Opportunities
- Expansion in brick-and-mortar retail, where partnerships with Rewe and dm exist.
Threats
- Strong competition from private labels and other direct brands in snacks and nut butters.
What is behind the demand?
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Sources
- Bundesanzeiger via Statista
- W&V
- absatzwirtschaft
- Pitchdeck Magazin KoRo
- StartingUp Gründer der Woche KoRo
- finanzen.net KoRo 50 Mio. Euro
- Handelsblatt KoRo Einzelhandel
Frequently asked questions about koro
How much revenue does koro make?
koro generated around 175 million € (+50 %) in revenue in 2024 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded koro?
koro was founded in 2012 by Constantinos Calios and Robert Schyska. The company is based in Berlin.
Was koro on Die Höhle der Löwen?
No, koro did not appear on the German TV show Die Höhle der Löwen.
Is koro backed by venture capital?
Yes, koro is backed by venture capital. Investors include Companisto (Crowd), Social Chain AG, HV Capital, Partech, Five Seasons Ventures, SevenVentures, Associated British Foods, Haub Legacy Ventures and Coefficient Capital. Known funding rounds: 2018: Crowdfunding; 2022: Wachstumsrunde, 50 million €; 2023: Strategische Beteiligungen; 2024: Wachstumsrunde, 35 million €.
How much does koro spend on marketing?
koro does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less koro has to pay for each visit.
How much revenue does koro make through Google?
The model estimate combines brand searches and organic traffic of koro with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know koro) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of koro be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of koro after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for koro.
Want to make your own brand this visible?
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