Brand profile · Germany
sushi-bikes Revenue, search volume and competitors 2026
AcquiredMunich e-bike brand with Joko Winterscheidt as an early partner, owned by Wealth Collect Holding since February 2026 after its 2025 insolvency.
Fact sheet
- Founded
- 2018
- Founder
- Andy Weinzierl
- Headquarters
- München
- Company
- Sushi Bikes GmbH (seit 2026, Nachfolgegesellschaft); zuvor Sushi Mobility GmbH
- Employees
- 11 bis 50 (Drittquelle)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Joko Winterscheidt (bis April 2024), Max Wittrock, Philipp Kraiss, STS Ventures, BayBG Venture Capital, Wealth Collect Holding (seit 2026)
- Funding rounds
- 2023: Wagniskapital, nicht veröffentlicht
Background and milestones
Andy Weinzierl had the idea in May 2018: stylish e-bikes for under 1,000 euros. Joko Winterscheidt joined a few months after the concept; the online launch via Shopify took place in July 2019, with first deliveries in February 2020.
- 2019
Online launch of the brand via Shopify in July.
- 2024
Joko Winterscheidt leaves as a shareholder in April.
- 2025
Sushi Mobility GmbH files for insolvency on 14 November at the Munich District Court.
- 2026
Wealth Collect Holding takes over operations via the new Sushi Bikes GmbH (effective 1 February).
SWOT analysis of sushi-bikes
Editorial assessment based on the sources listed and the radar data.
Strengths
- Bekannte Marke mit über 40.000 verkauften Rädern und rund 9.900 Marken-Suchanfragen im Monat.
- Servicenetz mit über 50 Partnern in Deutschland und Einstiegspreise von rund 1.399 €.
Weaknesses
- Jahresfehlbetrag 2024 von 2,7 Mio. € und kumulierter Verlust von 7,5 Mio. € führten zur Insolvenz 2025.
- Wagniskapital wurde laut Business Punk erst 2023 gesucht, als der Markt bereits abkühlte.
Opportunities
- Neuer Eigentümer Wealth Collect Holding will die Marke als Einstiegssegment in ein größeres Mobilitäts-Ökosystem einbinden.
- Fortführung mit Gründer Andy Weinzierl als Geschäftsführer sichert Markenkontinuität.
Threats
- Branchenweite Abkühlung nach dem E-Bike-Boom, volle Lager und sinkende Margen, auch Möve und Sprick Cycle meldeten Insolvenz an.
- Hoher Preisdruck im Online-Handel bei E-Bikes in der Einstiegsnische.
What is behind the demand?
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Sources
Frequently asked questions about sushi-bikes
How much revenue does sushi-bikes make?
There are no documented revenue figures for sushi-bikes. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded sushi-bikes?
sushi-bikes was founded in 2018 by Andy Weinzierl. The company is based in München.
Was sushi-bikes on Die Höhle der Löwen?
No, sushi-bikes did not appear on the German TV show Die Höhle der Löwen.
Is sushi-bikes backed by venture capital?
Yes, sushi-bikes is backed by venture capital. Investors include Joko Winterscheidt (bis April 2024), Max Wittrock, Philipp Kraiss, STS Ventures, BayBG Venture Capital and Wealth Collect Holding (seit 2026). Known funding rounds: 2023: Wagniskapital, nicht veröffentlicht.
How much does sushi-bikes spend on marketing?
sushi-bikes does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less sushi-bikes has to pay for each visit.
How much revenue does sushi-bikes make through Google?
The model estimate combines brand searches and organic traffic of sushi-bikes with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know sushi-bikes) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of sushi-bikes be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of sushi-bikes after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for sushi-bikes.
Want to make your own brand this visible?
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