Founder database · DACH
Wacken Open Air
ActiveFact sheet
- Business model
- Jährliches Metal-Festival mit rund 85.000 Besuchern (Ticket, Getränke, Food, Merchandise, Camping, Glamping), dazu Kreuzfahrten (Full Metal Cruise), weitere Formate, Booking und Management; seit ca. 2019 Mehrheitspartner Superstruct
- Founded
- 1990
- Status
- Active
- Funding
- Partly external
- Founders
- 2
- Channels
- Community, Empfehlung/Mundpropaganda, Founder-Brand, Netzwerk, Newsletter/E-Mail, Offline/Handel, Partner/Affiliate, Persönliches Netzwerk, Preis/Abo/Retention, Presse/PR, Sonstiges, TV
- Data origin
- Founder interview
How the company wins customers
Wacken wuchs über eine treue Heavy-Metal-Community, die die Marke selbst trägt, ergänzt durch Medienaufmerksamkeit und eigenen Ticketverkauf.
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Sources
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