Founder database · DACH

Shanti

Unclear

Fashion / Swimwear (E-commerce, D2C)

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Founded2016 10 years in business

FundingBootstrapped no outside investors

Founders1 B2C

Go-to-marketProduct-led Founder interview

2016 · Founded 2026 · today

Whether the company is still active could not be confirmed.

How the company wins customers

Shanti won customers by sending free bikinis to influencers and celebrities, whose organic Instagram posts generated reach and sales without a marketing budget.

Business model

Premium bikinis, produced in Portugal, sold through its own online shop and retailers such as Breuninger and Zalando. Price level of €150 plus per bikini. Planned: resortwear, gold-plated belly chains, towels, and a second brand for swim trunks starting in April.

Channels

Retail and offlineReferrals and word of mouthInfluencersInstagramCold outreachMarketplaces and app storesPersonal networkPartners and affiliatesPress and PR

Founders, first revenue and learnings

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.