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Sanity Group

Active

Cannabis (medizinisch und Konsumenten, CBD) · sanitygroup.com

Fact sheet

Business model
Cannabis-Unternehmen mit mehreren Marken und den Geschäftsfeldern Medical (verschreibungspflichtiges Cannabis, Import und Abgabe an Patienten) und Consumer (CBD-Produkte, u. a. Kooperation mit dm). Weitere Themen liefen nebenbei.
Founded
2018
Status
Active
Funding
Investors
Founders
2
Channels
Content/Blog, Einzelhandel/Offline, Empfehlung/Mundpropaganda, Founder-Brand, Influencer, Netzwerk, Offline/Handel, Partner/Affiliate, Presse/PR, SEO/Content, Social/Influencer, TV
Data origin
Founder interview

How the company wins customers

Wegen Werbebeschränkungen für Cannabis setzt Sanity auf Influencer, aufklärende Inhalte mit Axel Springer, Medienpartnerschaften gegen Equity und Handelskooperationen wie dm, um viele Touchpoints zu schaffen.

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Sources

  1. Die Marken der Sanity Group
  2. Blog

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