Founder database · DACH

Bearaby

Heimtextilien / Schlaf und Wellness (Gewichtsdecken)

Fact sheet

Business model
D2C-Onlineshop in den USA und Deutschland, dazu Retail-Partnerschaften (z. B. West Elm), Amazon und White Labeling für Matratzenmarken. Premium-Gewichtsdecken aus Baumwolle (Startpreis 199 $, anfangs 269 $) sowie Schlafmasken und Körperkissen. Das Patent liegt auf dem Schlauch- und Füllmechanismus.
Founded
2018
Status
Unclear
Funding
Partly external
Founders
1
Channels
Affiliate/Partner, Amazon/Marktplätze, Community, Crowdfunding/Vorverkauf, Einzelhandel/Offline, Empfehlung, Empfehlung/Mundpropaganda, Google Ads, Influencer, Marktplatz/App Store, Meta Ads, Netzwerk, Offline/Handel, Paid Ads, Partner/Affiliate, Presse/PR, Social/Influencer, TV
Data origin
Founder interview

How the company wins customers

Ein designstarkes, patentiertes Produkt gewann über Kickstarter, Empfehlungen, Einzelhandel und Oprah erste Kunden und wächst heute über D2C Website mit Meta und Google Ads, Amazon und Partnerschaften.

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Sources

  1. The Founder of Bearaby Wants to Bring Nap Culture to Corporate America
  2. Bearaby Overview (PitchBook)

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