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Founder database · DACH

Ooia

Active

D2C Consumer Brand (Periodenunterwäsche, Textil) und Podcast/Medien · ooia.de

Fact sheet

Business model
D2C-Onlineshop für Periodenunterwäsche und weitere Produkte für Frauen, produziert nach GOTS-Standard; zusätzlich Podcast mit Werbevermarktung (Audio-Ads, dynamische Impressionen über Vermarktungsagentur) und Buch
Founded
2018
Status
Active
Funding
Bootstrapped
Founders
2
Channels
Content/Blog, Crowdfunding/Vorverkauf, Einzelhandel/Offline, Empfehlung, Empfehlung/Mundpropaganda, Founder-Brand, Instagram, LinkedIn, Meta Ads, Paid Ads, Partner/Affiliate, Podcast, Presse/PR, SEO/Content, Social/Influencer, Sonstiges
Data origin
Founder interview

How the company wins customers

Ujaa wuchs bootstrapped über Social Media (Instagram), PR, Geschichten und Vorverkauf, während der Podcast ohne Werbung durch Inhalte, Empfehlungen und Charts-Sichtbarkeit wuchs.

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Sources

  1. OMR: Ooia achtstellige Umsätze
  2. gruender.de Gründergeheimnis Ooia
  3. Ooia Website

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