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Founder database · DACH

Pari

Unclear

Creative industries, photography and video, e-commerce (merchandise), creator economy

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FundingUnclear
Founders1
Go-to-marketContent-led Founder interview

How the company wins customers

Paul Ripke uses the reach and network he has built up over the years through photography, Instagram and podcasts to sell his own products, such as Pari clothing, wine and the Ripke App, directly to his community.

Business model

Formerly a commissioned photographer and videographer (Formula 1, Marteria, national football team). Today a merchandise brand selling hoodies via Shopify, wine, paid podcast advertising (AWFNR with Joko Winterscheidt) and a subscription podcast in its own app for €5 per month.

Channels

Marketplaces and app storesReferrals and word of mouthFounder brandInstagramPartners and affiliatesPersonal networkPodcastPricing, subscriptions and retentionCommunityInfluencers

Founders, first revenue and learnings

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Sources

There is no public web source for this company yet; the information comes from a public founder interview.

Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.