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Founder database · DACH

mymuesli

Acquired

Konsumgüter, Food und Beverage, D2C-E-Commerce · mymuesli.com

Fact sheet

Business model
mymuesli: individuell online gemixtes Müsli, später Stores und Handel. Zero Labs: rosa 0,0 % alkoholfreies, zuckerfreies, kalorienarmes Bier, primär D2C über Online-Shop, Einstieg in den Handel (Knusper, Marktgrafen).
Founded
2007
Status
Acquired
Exit
2024, Buyer: Katjes Greenfood
Funding
Partly external
Founders
3
Channels
Einzelhandel/Offline, Founder-Brand, Instagram, LinkedIn, Meta Ads, Netzwerk, Offline/Handel, Paid Ads, Partner/Affiliate, Preis/Abo/Retention, Social/Influencer, Sonstiges, TV
Data origin
Founder interview

How the company wins customers

Zero Labs setzt auf Direct to Consumer im Onlineshop mit Meta-Performance-Ads und Gründerpräsenz auf LinkedIn, mit Handelspartnern als Ergänzung; mymuesli startete mit einem Onlineshop für individuelles Müsli und baute später eigene Läden auf.

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Sources

  1. Katjes Greenfood jetzt Mehrheitsanteilseigner bei mymuesli
  2. Grounding Page

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Figures are founders' own statements from interviews or public information, not audited business figures. Want a correction? Write to info@antonioblago.com.