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Founder database · DACH

InfluencerDB

Closed

Influencer-Marketing, Software/Plattform (Instagram-Daten, Influencer-Suchmaschine) · influencerdb.net

Fact sheet

Business model
B2B-Software: Suchmaschine und Analyse für Influencer auf Instagram, Kunden waren Agenturen, Direct-to-Consumer-Marken und Enterprise-Marken (je etwa ein Drittel). Später Versuche Richtung Influencer Relationship und Community Management.
Founded
2011
Status
Closed (End 2021)
Funding
Partly external
Founders
2
Channels
Content/Blog, Events/Webinare, Founder-Brand, Integrationen, Marktplatz/App Store, Netzwerk, Persönliches Netzwerk, Presse/PR, SEO/Content, Sonstiges, Vertriebsteam
Data origin
Founder interview

How the company wins customers

InfluencerDB schwamm auf der Instagram-Welle mit, gewann Kunden über direkte Sales-Gespräche und eine fokussierte Suchfunktion und war dabei vom Datenzugang von Facebook abhängig.

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Sources

  1. InfluencerDB verschwindet vom Markt

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