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Founder database · DACH

Happy Coffee

Active

E-Commerce (Specialty Coffee, Onlineshop) · happycoffee.org

Fact sheet

Business model
Onlineshop für Specialty Coffee (ca. 35 € pro Kilo) mit Abo-Modell, Privat- und Firmenkunden. Röstung, Sourcing und Versand liegen bei Partnern, Christian betreibt Marke, Shop und Marketing. Der Shop wurde mit Claude Code komplett selbst neu gebaut.
Founded
2008
Status
Active
Funding
Bootstrapped
Founders
2
Channels
Affiliate/Partner, Amazon/Marktplätze, Community, Content/Blog, Empfehlung, Empfehlung/Mundpropaganda, Facebook, Founder-Brand, Google Ads, Instagram, Kaltakquise, LinkedIn, Marktplatz/App Store, Meta Ads, Netzwerk, Newsletter/E-Mail, Paid Ads, Partner/Affiliate, Persönliches Netzwerk, Podcast, Preis/Abo/Retention, Presse/PR, SEO, SEO/Content, Social/Influencer
Data origin
Founder interview

How the company wins customers

Kunden kommen vor allem über organische Sichtbarkeit durch Blog, SEO und Social Media, ergänzt durch die frühere Amazon-Phase, und werden über Abos und Firmenkunden langfristig gebunden.

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Sources

  1. Happy Coffee: Über uns
  2. LifeVERDE: Interview Christian Häfner

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