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Founder database · DACH

Emma Matratzen

Acquired

Schlafprodukte / Direct-to-Consumer (Matratzen, Betten, Kissen, Topper)

Fact sheet

Business model
DTC-Marke für Matratzen und Schlafprodukte mit eigener Website als größtem Umsatzkanal, dazu Marktplätze und Großhandel an Händler, aktiv in über 30 Ländern. Erste Flagshipstores werden ausgerollt.
Founded
2015
Status
Acquired
Exit
, Buyer: Haniel (50,1 %)
Funding
Partly external
Founders
2
Channels
Amazon/Marktplätze, Einzelhandel/Offline, Marktplatz/App Store, Netzwerk, Offline/Handel, Paid Ads, Partner/Affiliate, Sonstiges, TV
Data origin
Founder interview

How the company wins customers

Emma wuchs als Direct-to-Consumer-Marke über die eigene Website mit streng profitablem, messbarem Performance-Marketing und früher TV-Werbung, später kamen Marktplätze, Großhandel und eigene Stores dazu.

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Sources

  1. Haniel übernimmt Mehrheit an Matratzen-Start-up Emma

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