Brand profile · Germany
zahnheld Revenue, search volume and competitors 2026
Dental care brand from Biberach with sonic toothbrushes, toothpaste tablets and mouthwash; Frank Thelen came on board in 2026.
Fact sheet
- Founded
- 2016
- Founders
- Fabian Bentz, Thilo Gemmer
- Headquarters
- Biberach an der Riß
- Employees
- ca. 25 (2026)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- Frank Thelen (Freigeist)
zahnheld search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 5,400 | -18 % |
| Jun 2026 | 6,600 | 0 % |
| May 2026 | 6,600 | +22 % |
| Apr 2026 | 5,400 | -18 % |
| Mar 2026 | 6,600 | -19 % |
| Feb 2026 | 8,100 | +23 % |
| Jan 2026 | 6,600 | 0 % |
| Dec 2025 | 6,600 | -33 % |
| Nov 2025 | 9,900 | +50 % |
| Oct 2025 | 6,600 | -19 % |
| Sep 2025 | 8,100 | +23 % |
| Aug 2025 | 6,600 | 0 % |
| Jul 2025 | 6,600 | 0 % |
| Jun 2025 | 6,600 | 0 % |
| May 2025 | 6,600 | 0 % |
| Apr 2025 | 6,600 | 0 % |
| Mar 2025 | 6,600 | +22 % |
| Feb 2025 | 5,400 | -18 % |
| Jan 2025 | 6,600 | 0 % |
| Dec 2024 | 6,600 | -33 % |
| Nov 2024 | 9,900 | +50 % |
| Oct 2024 | 6,600 | -19 % |
| Sep 2024 | 8,100 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
zahnheld competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Personal Care Rank 21 of 60
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Doonails | 165,000 | +6.5 % |
| 2 | glow25 | 49,500 | -12.9 % |
| 3 | rosental | 49,500 | +70.1 % |
| 4 | bite | 27,100 | +13.7 % |
| 5 | mate | 27,100 | -12.9 % |
| 6 | Typology | 27,100 | -24.8 % |
| 7 | mybacs | 22,200 | -6.9 % |
| 8 | colibri skincare | 18,100 | +6.5 % |
| 9 | pomelo | 18,100 | -28.9 % |
| 10 | yepoda | 18,100 | -1.5 % |
| 21 | zahnheld | 5,400 | -12.9 % |
SEO and visibility data for zahnheld (zahnheld.de)
zahnheld.de reaches an Online Presence Score of 58/100, an estimated 26,793 organic visits per month and 2,829 ranking keywords.
Around 5,400 brand searches per month compare with an estimated 26,793 organic visits. Brand searches equal 20 % of organic traffic. The visibility of zahnheld is mixed: besides brand searches, generic keywords bring a noticeable share of visits.
In the Personal Care niche, zahnheld ranks 2 of 8 brands with visibility data by Online Presence Score.
Comparison with competitors in Personal Care
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| zahnheld | 58 | 26,793 | 2,829 | 576 | 43 |
| Merit | 57 | 3,300 | 52 | 2,339 | 52 |
| holy-pit | 49 | 2,012 | 377 | 592 | 36 |
| happybrush | – | 34,981 | – | – | – |
| banana beauty | – | 7,433 | – | – | – |
| nano | – | 1,038 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
At 28, Fabian Bentz was advised to switch to an electric toothbrush but found no model that met his requirements for quality, performance and usability. Together with Thilo Gemmer he then developed his own sonic toothbrush.
- 2019
Acquisition of the Orbimed brand with five natural cosmetics formulations.
- 2022
Orbimed products fully moved under the Zahnheld brand.
- 2025
Entry into brick-and-mortar retail with the Zahnheld Nature line.
- 2026
Frank Thelen invests (outside the TV show Die Höhle der Löwen).
SWOT analysis of zahnheld
Editorial assessment based on the sources listed and the radar data.
Strengths
- Broad range around the sonic toothbrush, including natural cosmetics products.
- More than 250,000 customers and a return rate below 2 percent according to the company.
Weaknesses
- Small team of about 25 employees compared with established oral care groups.
Opportunities
- According to Thelen, around 40 percent of Germans still use a manual toothbrush, so the switch to electric brushes is not exhausted.
- Expansion in organic specialty retail and through the planned children's line.
Threats
- Strong competition from Oral-B, Philips and low-priced direct brands in electric toothbrushes.
- The target of more than 100 million EUR in revenue requires substantial scaling.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about zahnheld
How much revenue does zahnheld make?
There are no documented revenue figures for zahnheld. After login, the brand profile shows a model estimate of organic revenue based on 5,400 brand searches per month, split into brand and non-brand.
How many people search for zahnheld?
In Jul 2026, zahnheld was searched about 5,400 times per month on Google Germany, -6.1 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of zahnheld?
In the Personal Care niche, zahnheld ranks 21 of 60 by brand search volume. The strongest competitors are Doonails, glow25 and rosental.
Who founded zahnheld?
zahnheld was founded in 2016 by Fabian Bentz and Thilo Gemmer. The company is based in Biberach an der Riß.
Was zahnheld on Die Höhle der Löwen?
No, zahnheld did not appear on the German TV show Die Höhle der Löwen.
How much does zahnheld spend on marketing?
zahnheld does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less zahnheld has to pay for each visit.
How much revenue does zahnheld make through Google?
The model estimate combines brand searches and organic traffic of zahnheld with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know zahnheld) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of zahnheld be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of zahnheld.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for zahnheld.