Brand profile · Germany
zahnheld Revenue, search volume and competitors 2026
Dental care brand from Biberach with sonic toothbrushes, toothpaste tablets and mouthwash; Frank Thelen came on board in 2026.
Fact sheet
- Founded
- 2016
- Founders
- Fabian Bentz, Thilo Gemmer
- Headquarters
- Biberach an der Riß
- Employees
- ca. 25 (2026)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- Frank Thelen (Freigeist)
Background and milestones
At 28, Fabian Bentz was advised to switch to an electric toothbrush but found no model that met his requirements for quality, performance and usability. Together with Thilo Gemmer he then developed his own sonic toothbrush.
- 2019
Acquisition of the Orbimed brand with five natural cosmetics formulations.
- 2022
Orbimed products fully moved under the Zahnheld brand.
- 2025
Entry into brick-and-mortar retail with the Zahnheld Nature line.
- 2026
Frank Thelen invests (outside the TV show Die Höhle der Löwen).
SWOT analysis of zahnheld
Editorial assessment based on the sources listed and the radar data.
Strengths
- Broad range around the sonic toothbrush, including natural cosmetics products.
- More than 250,000 customers and a return rate below 2 percent according to the company.
Weaknesses
- Small team of about 25 employees compared with established oral care groups.
Opportunities
- According to Thelen, around 40 percent of Germans still use a manual toothbrush, so the switch to electric brushes is not exhausted.
- Expansion in organic specialty retail and through the planned children's line.
Threats
- Strong competition from Oral-B, Philips and low-priced direct brands in electric toothbrushes.
- The target of more than 100 million EUR in revenue requires substantial scaling.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about zahnheld
How much revenue does zahnheld make?
There are no documented revenue figures for zahnheld. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded zahnheld?
zahnheld was founded in 2016 by Fabian Bentz and Thilo Gemmer. The company is based in Biberach an der Riß.
Was zahnheld on Die Höhle der Löwen?
No, zahnheld did not appear on the German TV show Die Höhle der Löwen.
How much does zahnheld spend on marketing?
zahnheld does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less zahnheld has to pay for each visit.
How much revenue does zahnheld make through Google?
The model estimate combines brand searches and organic traffic of zahnheld with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know zahnheld) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of zahnheld be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of zahnheld after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for zahnheld.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.