Brand profile · Germany
yepoda Revenue, search volume and competitors 2026
Yepoda is a K-beauty brand founded in Berlin in 2020 that reached about EUR 65 million in revenue in 2024 and has been listed at Sephora Europe since 2025.
Fact sheet
- Founded
- 2020
- Founders
- Sander Joonyoung van Bladel, Veronika Strotmann
- Headquarters
- Berlin
- Employees
- ca. 85 (2025)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Verlinvest, V3 Ventures, JamJar Investments
- Funding rounds
- 2022: Erste Runde (V3 Ventures), nicht veröffentlicht; 2025: Series B, nicht veröffentlicht
Background and milestones
The idea emerged on trips to South Korea, where Sander Joonyoung's family lives. Friends and acquaintances in Europe repeatedly asked them to bring back Korean skincare. In April 2020 the two founded Yepoda.
- 2020
Founded in Berlin in April.
- 2022
First funding round with V3 Ventures (amount undisclosed).
- 2025
Series B led by Verlinvest and launch at Sephora Europe.
SWOT analysis of yepoda
Editorial assessment based on the sources listed and the radar data.
Strengths
- Revenue exceeded EUR 65 million in 2024 with about 130% growth according to the company.
- With about 18,100 monthly brand searches in Germany, brand awareness is high.
Weaknesses
- Production is based in Korea, so the supply chain depends on one manufacturing country.
- Round sizes and valuation of the funding rounds are not public.
Opportunities
- The Sephora Europe listing (650+ stores) extends reach beyond its own shop.
- The Series B is meant to fund entry into the US market.
Threats
- K-beauty is a highly competitive niche with many Asian and European rivals.
- Dependence on online marketing and retail partners can put pressure on margins.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about yepoda
How much revenue does yepoda make?
yepoda generated über 65 million € in revenue in 2024 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded yepoda?
yepoda was founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann. The company is based in Berlin.
Was yepoda on Die Höhle der Löwen?
No, yepoda did not appear on the German TV show Die Höhle der Löwen.
Is yepoda backed by venture capital?
Yes, yepoda is backed by venture capital. Investors include Verlinvest, V3 Ventures and JamJar Investments. Known funding rounds: 2022: Erste Runde (V3 Ventures), nicht veröffentlicht; 2025: Series B, nicht veröffentlicht.
How much does yepoda spend on marketing?
yepoda does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less yepoda has to pay for each visit.
How much revenue does yepoda make through Google?
The model estimate combines brand searches and organic traffic of yepoda with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know yepoda) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of yepoda be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of yepoda after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for yepoda.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.