Brand profile · Germany
yepoda Revenue, search volume and competitors 2026
Yepoda is a K-beauty brand founded in Berlin in 2020 that reached about EUR 65 million in revenue in 2024 and has been listed at Sephora Europe since 2025.
Fact sheet
- Founded
- 2020
- Founders
- Sander Joonyoung van Bladel, Veronika Strotmann
- Headquarters
- Berlin
- Employees
- ca. 85 (2025)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Verlinvest, V3 Ventures, JamJar Investments
- Funding rounds
- 2022: Erste Runde (V3 Ventures), nicht veröffentlicht; 2025: Series B, nicht veröffentlicht
yepoda search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 18,100 | +22 % |
| Jun 2026 | 14,800 | -18 % |
| May 2026 | 18,100 | -18 % |
| Apr 2026 | 22,200 | 0 % |
| Mar 2026 | 22,200 | 0 % |
| Feb 2026 | 22,200 | -18 % |
| Jan 2026 | 27,100 | 0 % |
| Dec 2025 | 27,100 | -33 % |
| Nov 2025 | 40,500 | +49 % |
| Oct 2025 | 27,100 | 0 % |
| Sep 2025 | 27,100 | 0 % |
| Aug 2025 | 27,100 | +22 % |
| Jul 2025 | 22,200 | +23 % |
| Jun 2025 | 18,100 | 0 % |
| May 2025 | 18,100 | -33 % |
| Apr 2025 | 27,100 | 0 % |
| Mar 2025 | 27,100 | +22 % |
| Feb 2025 | 22,200 | -18 % |
| Jan 2025 | 27,100 | 0 % |
| Dec 2024 | 27,100 | -18 % |
| Nov 2024 | 33,100 | +22 % |
| Oct 2024 | 27,100 | 0 % |
| Sep 2024 | 27,100 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
yepoda competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Personal Care Rank 10 of 60
SEO and visibility data for yepoda (yepoda.de)
yepoda.de reaches an estimated 12,218 organic visits per month.
Around 18,100 brand searches per month compare with an estimated 12,218 organic visits. Brand searches therefore exceed the estimated organic traffic (factor 1.5). The Google visibility of yepoda is strongly brand-driven: most visits are likely to come from the brand name.
Comparison with competitors in Personal Care
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| Typology | 70 | 77,189 | 20,085 | 4,285 | 53 |
| colibri skincare | – | 43,654 | – | – | – |
| rosental | – | 37,303 | – | – | – |
| maleup | – | 19,846 | – | – | – |
| bears with benefits | – | 16,782 | – | – | – |
| yepoda | – | 12,218 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
The idea emerged on trips to South Korea, where Sander Joonyoung's family lives. Friends and acquaintances in Europe repeatedly asked them to bring back Korean skincare. In April 2020 the two founded Yepoda.
- 2020
Founded in Berlin in April.
- 2022
First funding round with V3 Ventures (amount undisclosed).
- 2025
Series B led by Verlinvest and launch at Sephora Europe.
SWOT analysis of yepoda
Editorial assessment based on the sources listed and the radar data.
Strengths
- Revenue exceeded EUR 65 million in 2024 with about 130% growth according to the company.
- With about 18,100 monthly brand searches in Germany, brand awareness is high.
Weaknesses
- Production is based in Korea, so the supply chain depends on one manufacturing country.
- Round sizes and valuation of the funding rounds are not public.
Opportunities
- The Sephora Europe listing (650+ stores) extends reach beyond its own shop.
- The Series B is meant to fund entry into the US market.
Threats
- K-beauty is a highly competitive niche with many Asian and European rivals.
- Dependence on online marketing and retail partners can put pressure on margins.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about yepoda
How much revenue does yepoda make?
yepoda generated über 65 million € in revenue in 2024 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for yepoda?
In Jul 2026, yepoda was searched about 18,100 times per month on Google Germany, -12.7 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of yepoda?
In the Personal Care niche, yepoda ranks 10 of 60 by brand search volume. The strongest competitors are Doonails, glow25 and rosental.
Who founded yepoda?
yepoda was founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann. The company is based in Berlin.
Was yepoda on Die Höhle der Löwen?
No, yepoda did not appear on the German TV show Die Höhle der Löwen.
Is yepoda backed by venture capital?
Yes, yepoda is backed by venture capital. Investors include Verlinvest, V3 Ventures and JamJar Investments. Known funding rounds: 2022: Erste Runde (V3 Ventures), nicht veröffentlicht; 2025: Series B, nicht veröffentlicht.
How much does yepoda spend on marketing?
yepoda does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less yepoda has to pay for each visit.
How much revenue does yepoda make through Google?
The model estimate combines brand searches and organic traffic of yepoda with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know yepoda) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of yepoda be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of yepoda.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for yepoda.