Brand profile · Germany
wldoho Revenue, search volume and competitors 2026
Plastic-free safety razors and shaving care from the Palatinate, over 240,000 customers by its own count, 2023 investment of €2.5m from SevenVentures.
Fact sheet
- Founded
- 2017
- Founders
- Benjamin Rettinger, Tung Do
- Headquarters
- Römerberg (früher Dudenhofen)
- Company
- Reda Commerce GmbH
- Employees
- ca. 19 (2021)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- SevenVentures
- Funding rounds
- 2023: Beteiligung SevenVentures (laut Rheinpfalz), 2,5 million €
Background and milestones
School friends Benjamin Rettinger and Tung Do reportedly founded WLDOHO originally for business products. When their industry stalled because of Corona, they built an online shop for plastic-free razors.
- 2021
Headquarters in Dudenhofen; according to Etailment 19 employees and 75% own shop, 25% Amazon share of revenue.
- 2022
According to the website, 100,000 customers reached.
- 2023
Investment of €2.5m by SevenVentures (Rheinpfalz, 28 June 2023).
- 2025
Reda Commerce GmbH (HRB 69931) entered in the commercial register and named as operator in the imprint.
SWOT analysis of wldoho
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear niche positioning around plastic-free shaving and over 240,000 customers by its own count.
- Direct sales: in 2021 about 75% of revenue came through its own shop according to Etailment.
- SevenVentures as an investor with media reach since 2023.
Weaknesses
- At 590 brand searches per month, brand awareness is low compared with mass-market brands.
- Inconsistent company and founding details (UG, GmbH; 2017 versus 2020) make classification harder.
Opportunities
- Growing interest in zero-waste bathroom products.
- Extending the range and sets into care beyond shaving.
Threats
- Dependence on Amazon (25% of 2021 revenue) and advertising costs in direct sales.
- Strong competition from established shaving brands and drugstore private labels.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about wldoho
How much revenue does wldoho make?
wldoho generated around 7 million € (Planwert laut Etailment) in revenue in 2021 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded wldoho?
wldoho was founded in 2017 by Benjamin Rettinger and Tung Do. The company is based in Römerberg (früher Dudenhofen).
Was wldoho on Die Höhle der Löwen?
No, wldoho did not appear on the German TV show Die Höhle der Löwen.
Is wldoho backed by venture capital?
Yes, wldoho is backed by venture capital. Investors include SevenVentures. Known funding rounds: 2023: Beteiligung SevenVentures (laut Rheinpfalz), 2,5 million €.
How much does wldoho spend on marketing?
wldoho does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less wldoho has to pay for each visit.
How much revenue does wldoho make through Google?
The model estimate combines brand searches and organic traffic of wldoho with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know wldoho) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of wldoho be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of wldoho after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for wldoho.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.