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Brand profile · Germany

westwing Revenue, search volume and competitors 2026

Listed home and living retailer, stabilized after the post-COVID dip, now repositioning toward the premium segment.

Fact sheet

Founded
2011
Founders
Delia Lachance, Georg Biersack, Matthias Siepe, Stefan Smalla, Tim Schäfer
Headquarters
München
Company
Westwing Group SE
Employees
ca. 1.207 Vollzeitstellen (Dezember 2025)
Die Höhle der Löwen (German TV show)
Did not appear
Funding
Venture capital backed
Investors
Rocket Internet, Tengelmann, Kinnevik
Funding rounds
bis 2014: mehrere VC-Runden, ca. 150 million €; 2018: Börsengang (Frankfurt)
Search volume per month
–
Germany · latest month may be provisional
Demand compared with last year
–
Not enough data for a year-over-year comparison yet.

Background and milestones

Westwing was founded in spring 2011 by five founders around former Elle Decoration editor Delia Lachance and went online in August 2011. Venture capital came from Rocket Internet, Tengelmann and Kinnevik, among others.

  1. 2011

    Founded; platform launched in August.

  2. 2014

    About 150 m EUR venture capital raised by mid 2014.

  3. 2018

    Own label Westwing Collection; IPO on the Frankfurt Stock Exchange on 9 October.

  4. 2020

    Added to the SDAX in December.

  5. 2022

    Andreas Hoerning replaces co-founder Stefan Smalla as CEO.

  6. 2025

    Revenue of 507 m EUR.

SWOT analysis of westwing

Editorial assessment based on the sources listed and the radar data.

Strengths

  • Listed company with 507 m EUR revenue in 2025 and an established own label, Westwing Collection.
  • Very high brand search volume of about 201,000 per month in Germany.

Weaknesses

  • After the pandemic boom the company left the SDAX in 2021; growth depends on the economy.
  • Furniture and decor is a category with high return rates and logistics costs.

Opportunities

  • Expanding the own label and the range across European markets.

Threats

  • Weak consumer sentiment in the furniture market and strong competition from large platforms.

What is behind the demand?

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Sources

Frequently asked questions about westwing

How much revenue does westwing make?

westwing generated around 445 million € in revenue in 2024 (documented in annual reports or registers). For 2025: Guidance 425–455 Mio €. The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.

Who founded westwing?

westwing was founded in 2011 by Delia Lachance, Georg Biersack, Matthias Siepe, Stefan Smalla and Tim Schäfer. The company is based in München.

Was westwing on Die Höhle der Löwen?

No, westwing did not appear on the German TV show Die Höhle der Löwen.

Is westwing backed by venture capital?

Yes, westwing is backed by venture capital. Investors include Rocket Internet, Tengelmann and Kinnevik. Known funding rounds: bis 2014: mehrere VC-Runden, ca. 150 million €; 2018: Börsengang (Frankfurt).

How much does westwing spend on marketing?

westwing does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less westwing has to pay for each visit.

How much revenue does westwing make through Google?

The model estimate combines brand searches and organic traffic of westwing with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know westwing) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.

What would the organic traffic of westwing be worth as a Google Ads budget?

Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of westwing after login.

How do I find out the SEO revenue of my own website?

With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for westwing.

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