Brand profile · Germany
westwing Revenue, search volume and competitors 2026
Listed home and living retailer, stabilized after the post-COVID dip, now repositioning toward the premium segment.
Fact sheet
- Founded
- 2011
- Founders
- Delia Lachance, Georg Biersack, Matthias Siepe, Stefan Smalla, Tim Schäfer
- Headquarters
- München
- Company
- Westwing Group SE
- Employees
- ca. 1.207 Vollzeitstellen (Dezember 2025)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Rocket Internet, Tengelmann, Kinnevik
- Funding rounds
- bis 2014: mehrere VC-Runden, ca. 150 million €; 2018: Börsengang (Frankfurt)
westwing search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 201,000 | +22 % |
| Jun 2026 | 165,000 | -18 % |
| May 2026 | 201,000 | 0 % |
| Apr 2026 | 201,000 | -18 % |
| Mar 2026 | 246,000 | 0 % |
| Feb 2026 | 246,000 | -18 % |
| Jan 2026 | 301,000 | +22 % |
| Dec 2025 | 246,000 | -33 % |
| Nov 2025 | 368,000 | +22 % |
| Oct 2025 | 301,000 | +22 % |
| Sep 2025 | 246,000 | +22 % |
| Aug 2025 | 201,000 | 0 % |
| Jul 2025 | 201,000 | 0 % |
| Jun 2025 | 201,000 | 0 % |
| May 2025 | 201,000 | 0 % |
| Apr 2025 | 201,000 | -18 % |
| Mar 2025 | 246,000 | 0 % |
| Feb 2025 | 246,000 | -18 % |
| Jan 2025 | 301,000 | +22 % |
| Dec 2024 | 246,000 | -33 % |
| Nov 2024 | 368,000 | +22 % |
| Oct 2024 | 301,000 | +22 % |
| Sep 2024 | 246,000 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
westwing competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Home & Living Rank 1 of 38
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | westwing | 201,000 | +6.3 % |
| 2 | emma | 74,000 | +22.3 % |
| 3 | Bett1 | 60,500 | -6.9 % |
| 4 | everdrop | 60,500 | +6.5 % |
| 5 | HAY | 18,100 | 0.0 % |
| 6 | ooni | 18,100 | -1.5 % |
| 7 | jungholz | 12,100 | +30.1 % |
| 8 | duschbrocken | 9,900 | -14.2 % |
| 9 | vetsak | 9,900 | -8.0 % |
| 10 | misspompadour | 8,100 | -8.0 % |
Outdoor & Garden Rank 1 of 13
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | westwing | 201,000 | +6.3 % |
| 2 | burnhard | 40,500 | -19.3 % |
| 3 | valkental | 12,100 | 0.0 % |
| 4 | sushi-bikes | 9,900 | -8.0 % |
| 5 | Terrain | 5,400 | -6.9 % |
| 6 | Helinox | 4,400 | +12.8 % |
| 7 | Snow Peak | 2,900 | +13.0 % |
| 8 | Niwaki | 2,400 | -12.2 % |
| 9 | ottowildegrillers | 1,900 | -32.1 % |
| 10 | BAREBONES | 1,300 | 0.0 % |
Background and milestones
Westwing was founded in spring 2011 by five founders around former Elle Decoration editor Delia Lachance and went online in August 2011. Venture capital came from Rocket Internet, Tengelmann and Kinnevik, among others.
- 2011
Founded; platform launched in August.
- 2014
About 150 m EUR venture capital raised by mid 2014.
- 2018
Own label Westwing Collection; IPO on the Frankfurt Stock Exchange on 9 October.
- 2020
Added to the SDAX in December.
- 2022
Andreas Hoerning replaces co-founder Stefan Smalla as CEO.
- 2025
Revenue of 507 m EUR.
SWOT analysis of westwing
Editorial assessment based on the sources listed and the radar data.
Strengths
- Listed company with 507 m EUR revenue in 2025 and an established own label, Westwing Collection.
- Very high brand search volume of about 201,000 per month in Germany.
Weaknesses
- After the pandemic boom the company left the SDAX in 2021; growth depends on the economy.
- Furniture and decor is a category with high return rates and logistics costs.
Opportunities
- Expanding the own label and the range across European markets.
Threats
- Weak consumer sentiment in the furniture market and strong competition from large platforms.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
- Geschäftsberichte Westwing Group SE
- Börsen-Zeitung
- Wikipedia Westwing
- Westwing Über uns
- OMR Westwing
- Finanzheldinnen Porträt Delia Lachance
Frequently asked questions about westwing
How much revenue does westwing make?
westwing generated around 445 million € in revenue in 2024 (documented in annual reports or registers). For 2025: Guidance 425–455 Mio €. The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for westwing?
In Jul 2026, westwing was searched about 201,000 times per month on Google Germany, -6.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of westwing?
In the Home & Living niche, westwing ranks 1 of 38 by brand search volume. The strongest competitors are emma, Bett1 and everdrop.
Who founded westwing?
westwing was founded in 2011 by Delia Lachance, Georg Biersack, Matthias Siepe, Stefan Smalla and Tim Schäfer. The company is based in München.
Was westwing on Die Höhle der Löwen?
No, westwing did not appear on the German TV show Die Höhle der Löwen.
Is westwing backed by venture capital?
Yes, westwing is backed by venture capital. Investors include Rocket Internet, Tengelmann and Kinnevik. Known funding rounds: bis 2014: mehrere VC-Runden, ca. 150 million €; 2018: Börsengang (Frankfurt).
How much does westwing spend on marketing?
westwing does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less westwing has to pay for each visit.
How much revenue does westwing make through Google?
The model estimate combines brand searches and organic traffic of westwing with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know westwing) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of westwing be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of westwing after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for westwing.