Brand profile · Germany
waterdrop Revenue, search volume and competitors 2026
Vienna-based microdrink pioneer with solid, proven growth heading toward 150 Mio. €.
Fact sheet
- Founded
- 2016
- Founders
- Martin Murray, Christoph Hermann, Henry Murray
- Headquarters
- Wien
- Company
- Waterdrop Microdrink GmbH
- Employees
- ca. 400 (2025)
- Die Höhle der Löwen (German TV show)
- Yes, season 5 (2018)
- Deal on the show
- Yes
- Investors on the show
- Dagmar Wöhrl, Ralf Dümmel
- Deal closed after the show
- Yes
- Funding
- Venture capital backed
- Investors
- Dagmar Wöhrl, Temasek
- Funding rounds
- 2019: Business Angel (Dagmar Wöhrl), 500.000 €; 2021: Serie B (Lead: Temasek), 60 million €
Background and milestones
The idea arose in 2015 when Martin Murray was looking for a sugar-free and more environmentally friendly alternative to bottled drinks. The team spent about two years developing water-soluble cubes made of fruit and plant extracts with vitamins and invested around two million euros of its own capital.
- 2016
waterdrop is founded in Vienna.
- 2017
First product launches and the first pop-up store opens.
- 2018
Appearance on Die Höhle der Löwen with an offer from Dagmar Wöhrl and Ralf Dümmel of 1 million euros for 12.5 percent.
- 2020
Flagship store in Vienna; production starts in Neu-Ulm.
- 2021
US market entry and a 60 million euro Series B round led by the state fund Temasek.
- 2023
Listed at Target, Walmart and Sam's Club; hydration partner of the ATP Tour; revenue above 100 million euros.
- 2025
Profitable for the first time according to Wikipedia.
SWOT analysis of waterdrop
Editorial assessment based on the sources listed and the radar data.
Strengths
- With 60 million euros of Series B capital (2021) and revenue above 100 million euros (2023) the brand is well funded.
- International presence with over 40 stores in more than 30 countries plus listings at US retailers.
- Awareness from the DHDL appearance and sports partnerships such as the ATP Tour and Australian Open.
Weaknesses
- The core product (micro drink cubes) rests on a niche concept that imitators can adopt quickly.
- According to Wikipedia profitability was reached for the first time only in 2025; growth was capital intensive.
Opportunities
- The US market with retail listings at Walmart and Target offers additional reach.
- High brand search volume of about 110,000 per month in Germany supports the direct business.
Threats
- Strong competition in functional drinks and water enhancers.
- High dependence on marketing spend and retail terms as the retail share grows.
What is behind the demand?
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Sources
Frequently asked questions about waterdrop
How much revenue does waterdrop make?
waterdrop generated around 150 million € in revenue in 2025 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded waterdrop?
waterdrop was founded in 2016 by Martin Murray, Christoph Hermann and Henry Murray. The company is based in Wien.
Was waterdrop on Die Höhle der Löwen?
Yes, waterdrop appeared on the German TV show Die Höhle der Löwen in season 5 (2018). The show ended with a deal with Dagmar Wöhrl and Ralf Dümmel. The deal was closed after the show.
Is waterdrop backed by venture capital?
Yes, waterdrop is backed by venture capital. Investors include Dagmar Wöhrl and Temasek. Known funding rounds: 2019: Business Angel (Dagmar Wöhrl), 500.000 €; 2021: Serie B (Lead: Temasek), 60 million €.
How much does waterdrop spend on marketing?
waterdrop does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less waterdrop has to pay for each visit.
How much revenue does waterdrop make through Google?
The model estimate combines brand searches and organic traffic of waterdrop with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know waterdrop) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of waterdrop be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of waterdrop after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for waterdrop.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.