Brand profile · Germany
wahuboard Revenue, search volume and competitors 2026
Wood and cork balance boards from Waldkirchen (2020), a D2C brand with over 100,000 customers, self-financed and later sold by its founders.
Fact sheet
- Founded
- 2020
- Founders
- Niklas Grunow, Nico Hummel
- Headquarters
- Waldkirchen
- Company
- WAHU GmbH
- Employees
- 1 bis 10 (Firmenverzeichnis, Jahr unbekannt)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
wahuboard search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 110 | +22 % |
| Jun 2026 | 90 | -18 % |
| May 2026 | 110 | +22 % |
| Apr 2026 | 90 | -57 % |
| Mar 2026 | 210 | +24 % |
| Feb 2026 | 170 | -35 % |
| Jan 2026 | 260 | -70 % |
| Dec 2025 | 880 | +49 % |
| Nov 2025 | 590 | +84 % |
| Oct 2025 | 320 | 0 % |
| Sep 2025 | 320 | -46 % |
| Aug 2025 | 590 | +23 % |
| Jul 2025 | 480 | +85 % |
| Jun 2025 | 260 | -19 % |
| May 2025 | 320 | -18 % |
| Apr 2025 | 390 | +22 % |
| Mar 2025 | 320 | 0 % |
| Feb 2025 | 320 | 0 % |
| Jan 2025 | 320 | -64 % |
| Dec 2024 | 880 | +22 % |
| Nov 2024 | 720 | +243 % |
| Oct 2024 | 210 | -19 % |
| Sep 2024 | 260 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
wahuboard competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Lifestyle Rank 39 of 48
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | teveo | 246,000 | +6.5 % |
| 2 | ouraring | 165,000 | +11.0 % |
| 3 | airup | 90,500 | -17.7 % |
| 4 | rimowa | 90,500 | -12.6 % |
| 5 | sheko | 90,500 | +6.5 % |
| 6 | Blackroll | 74,000 | +13.8 % |
| 7 | holzkern | 60,500 | 0.0 % |
| 8 | rhinoshield | 49,500 | -12.9 % |
| 9 | eightsleep | 18,100 | +67.6 % |
| 10 | Asket | 12,100 | -23.9 % |
| 39 | wahuboard | 110 | +13.8 % |
Outdoor & Garden Rank 12 of 13
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | westwing | 201,000 | +6.3 % |
| 2 | burnhard | 40,500 | -19.3 % |
| 3 | valkental | 12,100 | 0.0 % |
| 4 | sushi-bikes | 9,900 | -8.0 % |
| 5 | Terrain | 5,400 | -6.9 % |
| 6 | Helinox | 4,400 | +12.8 % |
| 7 | Snow Peak | 2,900 | +13.0 % |
| 8 | Niwaki | 2,400 | -12.2 % |
| 9 | ottowildegrillers | 1,900 | -32.1 % |
| 10 | BAREBONES | 1,300 | 0.0 % |
| 12 | wahuboard | 110 | +13.8 % |
SEO and visibility data for wahuboard (wahuboard.com)
wahuboard.com reaches an Online Presence Score of 58/100, an estimated 21,821 organic visits per month and 338 ranking keywords.
Around 110 brand searches per month compare with an estimated 21,821 organic visits. Brand searches equal less than 1 % of organic traffic. The visibility of wahuboard is hardly brand-driven: the domain is found mainly through generic keywords.
In the Lifestyle niche, wahuboard ranks 2 of 6 brands with visibility data by Online Presence Score.
Comparison with competitors in Lifestyle
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| wahuboard | 58 | 21,821 | 338 | 193 | 50 |
| Unimatic | 47 | 484 | 24 | 850 | 45 |
| hardgraft | 46 | 111 | 8 | 1,722 | 46 |
| sandhya | – | 4,212 | – | – | – |
| cozy heaven | – | 2,159 | – | – | – |
| oak25 | – | 716 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
The founders came from performance marketing and ran the agency Spacedome Media. A trip to Bali introduced them to balance boards, which led to the brand with regional production in Bavaria.
- 2020
WAHU GmbH registered in Waldkirchen (July 2020, share capital 50,000 EUR).
- 2026
Change of managing director to Alex Kreundl (12 Jan 2026).
SWOT analysis of wahuboard
Editorial assessment based on the sources listed and the radar data.
Strengths
- Over 100,000 customers and 4.78 out of 5 stars across 3,637 reviews point to a broad, satisfied buyer base.
- Regional production in Bavaria and real wood give the product a clear quality and origin argument.
Weaknesses
- With 110 brand searches per month in Germany, brand demand is low.
- The range is concentrated on balance boards and accessories.
Opportunities
- The kids board and DIY variant widen the audience beyond fitness.
- Shipping to the DACH region is already set up in the shop and can be expanded.
Threats
- The balance board market is highly competitive, with cheap imports and established providers.
- The 2026 change of managing director creates uncertainty about strategy and ownership.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about wahuboard
How much revenue does wahuboard make?
wahuboard generated siebenstellig (Angabe der Gründer) in revenue in o. J. (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for wahuboard?
In Jul 2026, wahuboard was searched about 110 times per month on Google Germany, -70.8 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of wahuboard?
In the Lifestyle niche, wahuboard ranks 39 of 48 by brand search volume. The strongest competitors are teveo, ouraring and airup.
Who founded wahuboard?
wahuboard was founded in 2020 by Niklas Grunow and Nico Hummel. The company is based in Waldkirchen.
Was wahuboard on Die Höhle der Löwen?
No, wahuboard did not appear on the German TV show Die Höhle der Löwen.
Is wahuboard backed by venture capital?
No, according to available information wahuboard has grown without venture capital (bootstrapped).
How much does wahuboard spend on marketing?
wahuboard does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less wahuboard has to pay for each visit.
How much revenue does wahuboard make through Google?
The model estimate combines brand searches and organic traffic of wahuboard with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know wahuboard) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of wahuboard be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of wahuboard.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for wahuboard.