Brand profile · Germany
vitavate Revenue, search volume and competitors 2026
Vitamin water brand by three Twitch streamers, launched in 2022, now also with tea, gum and supplements in retail.
Fact sheet
- Founded
- 2022
- Founders
- Elias Nerlich, Sidney Friede, Niklas-Wilson Sommer
- Headquarters
- Stuttgart
- Company
- Good Shot GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- UniBev GmbH (Gesellschafter)
vitavate search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 2,900 | -56 % |
| Jun 2026 | 6,600 | +50 % |
| May 2026 | 4,400 | 0 % |
| Apr 2026 | 4,400 | -19 % |
| Mar 2026 | 5,400 | 0 % |
| Feb 2026 | 5,400 | -33 % |
| Jan 2026 | 8,100 | +84 % |
| Dec 2025 | 4,400 | -33 % |
| Nov 2025 | 6,600 | +50 % |
| Oct 2025 | 4,400 | -19 % |
| Sep 2025 | 5,400 | -33 % |
| Aug 2025 | 8,100 | -18 % |
| Jul 2025 | 9,900 | -18 % |
| Jun 2025 | 12,100 | +83 % |
| May 2025 | 6,600 | 0 % |
| Apr 2025 | 6,600 | +22 % |
| Mar 2025 | 5,400 | 0 % |
| Feb 2025 | 5,400 | -33 % |
| Jan 2025 | 8,100 | +23 % |
| Dec 2024 | 6,600 | -45 % |
| Nov 2024 | 12,100 | +83 % |
| Oct 2024 | 6,600 | 0 % |
| Sep 2024 | 6,600 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
vitavate competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Food & Beverage Rank 28 of 56
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | prepmymeal | 368,000 | +22.3 % |
| 3 | koro | 201,000 | -13.0 % |
| 4 | Holy Energy | 165,000 | -19.1 % |
| 5 | ahead | 135,000 | -12.9 % |
| 6 | waterdrop | 110,000 | -1.6 % |
| 7 | airup | 90,500 | -17.7 % |
| 8 | sheko | 90,500 | +6.5 % |
| 9 | hellofresh | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
| 28 | vitavate | 2,900 | -43.5 % |
Lifestyle Rank 23 of 48
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | teveo | 246,000 | +6.5 % |
| 2 | ouraring | 165,000 | +11.0 % |
| 3 | airup | 90,500 | -17.7 % |
| 4 | rimowa | 90,500 | -12.6 % |
| 5 | sheko | 90,500 | +6.5 % |
| 6 | Blackroll | 74,000 | +13.8 % |
| 7 | holzkern | 60,500 | 0.0 % |
| 8 | rhinoshield | 49,500 | -12.9 % |
| 9 | eightsleep | 18,100 | +67.6 % |
| 10 | Asket | 12,100 | -23.9 % |
| 23 | vitavate | 2,900 | -43.5 % |
Background and milestones
The three founders built their reach on Twitch, Instagram and YouTube. With support from UniBev GmbH they launched a sugar-free vitamin water in 2022.
- 2022
Market launch in April with vitamin water; over 30 million units sold in eight months (DACH retail).
- 2023
Launch of VitaVate Tea in spring and VitaVate Gum in autumn.
- 2024
Official hydration partner of team hotels at Euro 2024.
SWOT analysis of vitavate
Editorial assessment based on the sources listed and the radar data.
Strengths
- Large social media reach of the founders, over 400,000 Instagram followers.
- Broad retail presence with over 30 million units sold in eight months (DACH).
Weaknesses
- Strong dependence on influencer reach and retail listings.
- No documented revenue or funding data.
Opportunities
- Extension of product lines such as tea, gum and supplements.
- Partnerships in sports and events.
Threats
- High competition in functional drinks and vitamin water.
- Trend dependence among young target groups.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about vitavate
How much revenue does vitavate make?
There are no documented revenue figures for vitavate. After login, the brand profile shows a model estimate of organic revenue based on 2,900 brand searches per month, split into brand and non-brand.
How many people search for vitavate?
In Jul 2026, vitavate was searched about 2,900 times per month on Google Germany, -51.4 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of vitavate?
In the Food & Beverage niche, vitavate ranks 28 of 56 by brand search volume. The strongest competitors are morenutrition, prepmymeal and koro.
Who founded vitavate?
vitavate was founded in 2022 by Elias Nerlich, Sidney Friede and Niklas-Wilson Sommer. The company is based in Stuttgart.
Was vitavate on Die Höhle der Löwen?
No, vitavate did not appear on the German TV show Die Höhle der Löwen.
How much does vitavate spend on marketing?
vitavate does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less vitavate has to pay for each visit.
How much revenue does vitavate make through Google?
The model estimate combines brand searches and organic traffic of vitavate with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know vitavate) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of vitavate be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of vitavate after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for vitavate.