Brand profile · Germany
Violet Aperitif Revenue, search volume and competitors 2026
Violet Aperitif from Konstanz is a violet aperitif made from Pinot Noir, rhubarb and grapefruit, sold via Edeka, Rewe and online.
Fact sheet
- Founded
- 2025
- Founders
- Samuel Neumann, Bianca Weninger
- Headquarters
- Konstanz
- Company
- Violet Drinks GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
According to the founding couple the idea came up at Lake Constance, between vineyards and clear water, aiming at a fresh and elegant aperitif. After testing and recipe development with a distillery in Rhineland-Palatinate the brand first launched in upscale hospitality around the lake.
- 2025
Founding and market launch of Violet Aperitif, initially hospitality.
- 2025
Alcohol-free variant and listing in retail (Edeka, Rewe Suedwest).
- 2026
Rebranding and launch of the own online shop in March.
SWOT analysis of Violet Aperitif
Editorial assessment based on the sources listed and the radar data.
Strengths
- Distribution is broad: hospitality, Edeka, Rewe Suedwest, Hawesko, Amazon and own shop.
- An alcoholic and an alcohol-free variant cover two demand trends.
- The aperitif received 93 Falstaff points.
Weaknesses
- The brand is young (launch 2025) and has no documented awareness yet.
- Production and recipe are handled by an external distillery.
Opportunities
- The spritz category is established, a distinct violet look can stand out on the shelf.
- Grocery listings can raise reach substantially.
Threats
- Strong competitors such as Aperol and Lillet dominate the aperitif niche.
- Success depends on retail listings and promotion budgets.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about Violet Aperitif
How much revenue does Violet Aperitif make?
There are no documented revenue figures for Violet Aperitif. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded Violet Aperitif?
Violet Aperitif was founded in 2025 by Samuel Neumann and Bianca Weninger. The company is based in Konstanz.
Was Violet Aperitif on Die Höhle der Löwen?
No, Violet Aperitif did not appear on the German TV show Die Höhle der Löwen.
How much does Violet Aperitif spend on marketing?
Violet Aperitif does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Violet Aperitif has to pay for each visit.
How much revenue does Violet Aperitif make through Google?
The model estimate combines brand searches and organic traffic of Violet Aperitif with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Violet Aperitif) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Violet Aperitif be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Violet Aperitif after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Violet Aperitif.
Want to make your own brand this visible?
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