Brand profile · Germany
vetain Revenue, search volume and competitors 2026
Munich brand for vegan organic protein, founded in 2020, launched via Kickstarter and at around €20m annual revenue according to the company.
Fact sheet
- Founded
- 2020
- Founders
- Philipp Riedl, Luca Gruber
- Headquarters
- Zorneding bei München
- Company
- Vetain GmbH
- Employees
- 23 (2025, laut Sonoco)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding rounds
- 2021: Kickstarter (Crowdfunding), über 16.000 €
vetain search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 40,500 | -18 % |
| Jun 2026 | 49,500 | -18 % |
| May 2026 | 60,500 | +22 % |
| Apr 2026 | 49,500 | 0 % |
| Mar 2026 | 49,500 | +50 % |
| Feb 2026 | 33,100 | -18 % |
| Jan 2026 | 40,500 | +124 % |
| Dec 2025 | 18,100 | -45 % |
| Nov 2025 | 33,100 | +49 % |
| Oct 2025 | 22,200 | 0 % |
| Sep 2025 | 22,200 | -18 % |
| Aug 2025 | 27,100 | +22 % |
| Jul 2025 | 22,200 | +23 % |
| Jun 2025 | 18,100 | 0 % |
| May 2025 | 18,100 | 0 % |
| Apr 2025 | 18,100 | +22 % |
| Mar 2025 | 14,800 | 0 % |
| Feb 2025 | 14,800 | -33 % |
| Jan 2025 | 22,200 | +174 % |
| Dec 2024 | 8,100 | -33 % |
| Nov 2024 | 12,100 | +83 % |
| Oct 2024 | 6,600 | +22 % |
| Sep 2024 | 5,400 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
vetain competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Background and milestones
The idea arose in 2019 because the two friends tolerated whey protein poorly and saw a gap in the vegan protein market. After testing more than 50 ingredients, they developed the first prototype during the 2020 lockdown and launched the brand.
- 2019
Idea for a vegan organic protein.
- 2020
Launch of the VETAIN brand and founding of the GmbH.
- 2021
Kickstarter campaign raising over €16,000 in pre-orders to fund the first production run.
- 2025
Switch to Sonoco's paper-based GreenCan packaging; annual revenue about €20m by the company's own account.
SWOT analysis of vetain
Editorial assessment based on the sources listed and the radar data.
Strengths
- With 40,500 monthly brand searches, VETAIN is well established in the vegan protein segment.
- According to a Sonoco case study, the brand reached about €20m annual revenue in 2025 with only 23 employees.
Weaknesses
- Revenue comes only from a self-reported figure given to a partner, not from register data.
- Customer numbers vary between 150,000 and 400,000 depending on the source.
Opportunities
- Besides powder, the brand offers clear protein, bars, toppings and vitamins and can extend the range further.
- Selling through its own shop and Amazon and serving customers across Europe leaves room for more channels.
Threats
- Sports nutrition brands such as foodspring, ESN and More Nutrition also carry vegan lines.
- Selling through Amazon creates dependence on one platform.
What is behind the demand?
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Sources
Frequently asked questions about vetain
How much revenue does vetain make?
vetain generated around 20 million € in revenue in 2025 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for vetain?
In Jul 2026, vetain was searched about 40,500 times per month on Google Germany, +157.7 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of vetain?
In the supplements niche, vetain ranks 9 of 45 by brand search volume. The strongest competitors are morenutrition, esn and ritual.
Who founded vetain?
vetain was founded in 2020 by Philipp Riedl and Luca Gruber. The company is based in Zorneding bei München.
Was vetain on Die Höhle der Löwen?
No, vetain did not appear on the German TV show Die Höhle der Löwen.
How much does vetain spend on marketing?
vetain does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less vetain has to pay for each visit.
How much revenue does vetain make through Google?
The model estimate combines brand searches and organic traffic of vetain with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know vetain) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of vetain be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of vetain after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for vetain.